Meta launches the ability to automatically have your Instagram and Facebook Reels translated and dubbed from English to Spanish (and vice versa!) but the AI will ensure your mouth matches the words. Also the Head of Instagram answers a question about how long Reels should be, the Buffer team shares some strategy and a new feature, the YouTube team is working on Effects for Shorts, and I do Wednesday Waffle.

Links:

Instagram: Reels from English to Spanish and Spanish to English using AI (Instagram)

Instagram: How Long Should a Reel Be? Adam Mosseri Explains (Instagram)

Buffer: How Often Should You Post on Instagram? (Instagram)

Buffer: New Feature - Bulk Upload from CSV (Instagram)

YouTube: Effect Maker, Improved Comment Moderation in Studio, and More (YouTube)

Wednesday Waffle:

Project Hail Mary - Andy Weir (Book) (Audiobook)

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Today we review the Head of Instagram's answers to questions like "Will bonuses for Reels be back?" and "Does putting no caption In a Reel affect it's reach?" and "If I quickly skip someone's Story, can they still see I saw it?", plus some Instagram feature suggestions.

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How often should you post on Instagram? I pit the Head of Instagram, Adam Mosseri, against the actual data. The Buffer team has done a masterful job of pulling all the data together into one place. There are also Edits app updates to talk about, plus AI news - turns out Meta's AI is doing some really bad things, and Chat-GPT has been updated but the old model is still available.

Links:

Instagram: How Often To Post (Instagram)

Buffer: How Often to Post on Instagram (Buffer)

Edits: Updates to the app include safe zones to help guide you with adding text to your reels (Threads)

AI News:

Podcast: AI News You Should Know About (Listen)

Meta’s flirty AI chatbot invited a retiree to New York - He Never Made It Home (Reuters)

ChatGPT Model Switching - (TechCrunch)

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