『The Idea Climbing Podcast』のカバーアート

The Idea Climbing Podcast

The Idea Climbing Podcast

著者： Mark J. Carter
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 If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.© 2019 Mark J. Carter & ONE80 マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • How to Build a Meaningful Personal Brand on Social Media with Vladimer Botsvadze

    How to Build a Meaningful Personal Brand on Social Media with Vladimer Botsvadze
    2025/05/20
    If you want to build a meaningful personal brand online you need authenticity, gratitude, and a few other strategies. I discuss them in this episode with my guest, Vladimer Botsvadze. Vladimer came to the United States on a work visa in 2006. He eventually moved to New York City, the best melting pot in the world. In NYC Vladimir realized how important it is to build a personal brand. He started rubbing shoulders with successful people and left no stone unturned. Vladimer became a lifelong learner, reading 400+ pages a day and working 16 hours a day. He built Twitter/X followers from zero to 57,000 in a year because he’s an authentic storyteller that loves to provide value. The Starting Point of Creating a Meaningful Online Brand Start small, build gradually for the long term, and give more than you take. You have an iPhone at your fingertips; you can easily record videos and upload them to YouTube to share your knowledge and your journey with your audience. Steve Jobs said the most powerful person in the world is a storyteller. He also said people that know what they are talking about don’t need PowerPoint. Be on different social media channels, don’t put all your eggs in one basket. Remember, great oaks grow from small acorns. Long term thinkers give more than they take by sharing content that is in their followers’ best interests. Many people that connect with you on LinkedIn send sales pitches. People don’t pay attention to those pitches. They pay attention to value. How to Provide More Value to Your Social Media Audience Give away your best advice for free. Vladimir has never charged his followers for “picking his brain”. He leads by example, not by titles. That is one of the things that sets him apart from the rest of the herd. A majority of executives lead by their titles. Gary V. leads by example, Tim Ferris leads by example because they are self-made success stories. Both are examples of why you should never give up. There is always light at the end of the tunnel if you are positive and see the glass half full. Inspiration Along the Way It doesn’t matter where you were born, your background or your education. If you take massive, strategic action you will succeed. Vladimer was born in Georgia and dreaming about experiencing the Western world. In the nineties he was burning the midnight oil and pursuing his dream. Now he’s a global citizen. He loves instilling confidence in other people. If he can do it, anybody can do it. Establishing and Building Your Reputation You start to build a robust personal brand by showing gratitude. When people leave you comments or like your social media posts you should respond to them and thank them. Vladimir did and still does consistently express gratitude to his followers. He brought and brings his followers together which built and further builds his personal brand which translates to his personal success including hundreds of endorsements on LinkedIn. He treats his followers as his friends. You need to consistently create great content. That means creating content with authenticity, compassion, and devotion. Vladimir shares his authentic story with the world. That helps him build emotional connections with his followers. A Cohesive Strategy for Building Your Personal Brand You need to have a presence across a variety of social media channels. You need to create content consistently. You need to interact with your audience because a majority of people don’t consistently interact with their audiences and hence, they don’t grow their audiences. Then they complain that they have never built their personal brands because they almost never interacted. They get on their high horse while Vladimir does the opposite; he shows up and is down to earth. You need to be curious on a daily basis. You need to collaborate with influencers. When he began his social media journey in 2014 he had the foresight to interact with big brands.
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    23 分
  • How to Scale Your Business with a Market Dominating Position with Ed Middlebrooks

    How to Scale Your Business with a Market Dominating Position with Ed Middlebrooks
    2025/04/23
    When you create a Market Dominating Position (MDP) you’re on track to successfully scale your business. I discuss how to do that with my guest, Ed Middlebrooks. Ed is not your typical business coach—he’s a strategic weapon for entrepreneurs who are done playing small. Ed Middlebrooks is the founder of Elite Profit Coach, where he works with driven business owners to uncover hidden profit, outmaneuver competitors, and install dominance into their markets. Ed was the kid in the server closet for 25 years working a job in IT services. That job got him involved with business planning. He realized that technology affects the growth of a business. He found himself interfacing with high-level executives about more than just small technology issues. Ed began asking “How does the infrastructure of the business really allow us to foster growth and increase communications which ultimately increases sales and marketing results? “ Entering the Entrepreneurship World After 25 Ed left the corporate IT world because he learned about real estate investing and how to automate a business using what he calls “The Five Steps of Every Business”; which is: To get customers, you must first generate leads. Prescreen those leads. Construct and present offers. Close quickly. Follow up with everybody. Those five steps exist in so many places within a business. In his real estate investing career, his firm bought 24 houses with none of their own money, no banks and no credit. He had 17 Air BnBs. He built a multimillion-dollar business providing rentals. He took the strategies that he learned from working with C-Suite executives, negotiating and networking. Ed discovered that the secrets of growing and scaling a business appear to be fairly unique to each business, but they all come down to a singular strategy or pattern. When you put the building blocks in the right order, things happen, your strategies work, and your business grows. The Starting Point of Marketing Strategy and Business Growth First, you must take an analysis of your business. When it comes to growing and scaling a business, most entrepreneurs look at how to generate more revenue. They’re always thinking about the income. They want to foster more business. Whereas that’s true to a point, what Ed finds is that a lot of businesses are just chasing good money after bad. For example, they spend money on ads without really understanding the fundamentals of their business and how the ads boost (or don’t boost) the bottom line. Ed has a mantra that he’s learned along the way. That is “Revenue feeds the ego, but profit feeds your family.” When he talks about growing and scaling a business, he’ll show a business how to become more profitable without spending any extra money on marketing. This is assuming that there’s already a steady flow of business coming into that company. What they can do is make some changes. They can reduce the cost of goods sold, they can look at making more compelling offers, and so on. Creating Your Market Dominating Position (MDP) One thing stands out above everything else. That is understanding your company’s Market Dominating Position (MDP); sometimes referred to as the Unique Selling Position. What is the MDP of your company? If you don’t have that all you’re doing is throwing money into marketing, hoping that people connect with your messaging. You’re doing what everyone else does. When you do that, you can end up stuck in a red ocean (filled with “sharks”) and you’re not in a blue ocean. Ed’s not talking about creating a product that nobody else has. He’s talking about what the capacity of your business is to provide and deliver unique and superior value amongst your competition. Here’s another question that you must ask regardless of what your industry is. The question comes down to “What are the benefits you offer to your target market that set you apart from all of your competitors?” Once you figure that out,
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    28 分
  • How to Build Meaningful Relationships in an AI Driven World with Casey Cheshire

    How to Build Meaningful Relationships in an AI Driven World with Casey Cheshire
    2025/04/09
    In our more and more AI driven world meaningful relationships are harder to come by and maintain over time. We’re getting more and more disconnected from our social and professional circles. We’re using AI tools because we think they will make everything better. We think they will make doing business easier, which is true in some cases. They look fancy, they have cool reporting, so we think we’ll get more leads and then maybe we’ll get more clients. Unfortunately, often they’re putting layers of separation between us and our prospects and clients. When that happens, we don’t really understand what’s going on with our business outreach. We start to make up scenarios because we don’t have all the personal information to go alongside the data. We can end up not knowing much personal information about many of our prospects, instead we could primarily know what AI tells us about them. I discuss how to create meaningful relationships in this AI driven world with my guest, Casey Cheshire. Casey is a seasoned marketer with over two decades of experience and the author of “Marketing Automation Unleashed,” a guide to leveraging marketing technology for business growth. As the founder and CEO of Ringmaster Conversational Marketing, a B2B podcasting agency, he helps businesses build authentic connections with their audiences. The Unfortunate Trend of Weakening Ties Prospect and client relationships are weakening. We no longer remember many of their names off the top of our heads, we certainly don’t know what’s keeping them up at night, so we just make up what we think is keeping them up at night. Then our products and our services start to morph in that direction. No wonder that email campaign you just sent out only got crickets back. Or maybe you had a webinar, and nobody showed up or just a few people did. AI is one of the big reasons. You wanted an in-person or virtual room full of people; why were those marketing messages falling flat? Because you’re disconnected, you didn’t know what your prospects wanted because you put apps in the way. The crazy thing is that AI isn’t making those scenarios easier. AI isn’t getting us more connected; it’s adding more noise to our world. Let me get this straight, it’s always been noisy but now it’s getting noisier. AI is behind tons of content, tons of marketing strategies, and at times it’s having fake conversations with people. Overall, it’s just going to be a noisier world for everyone. We’re not going to be able to do more of the same or do better than the status quo unless something changes. The old ways of doing business just aren’t working anymore. We must pivot hard to avoid getting wrapped up in all that disconnected noise. Getting Started on the Journey of Cutting Through the Noise How can you reconnect with your existing network or connect with new prospects or potential referral sources? It’s a revolutionary thought: By making calls. Having one-on-one calls whether you’re the founder or the marketer and so on. In the case of sales roles, they’ll reach out, but that’s a different kind of outreach. We need to be reaching out to learn, to ask personal questions, not just to make a sale. It means you’re asking things like what are your goals this year? What are you trying to achieve? What are your responsibilities? What are the things that are really bothering you? Get to know their real wants and needs. We’re not really inquiring. Sometimes if we do get on the phone with people, we’re just pitching them. We’re soft pitching and we’re not really listening to them. We’re just looking for an opportunity to talk about our product or service. We’ve got to take a step back and have a conversation where we’re trying to learn about the other person. Things change all the time. It makes it harder for you because you think you know everything. For example, when you think you understand the customer because you are marketers selling to marketers or manufactu...
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    23 分

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