Life Time is a name many of us recognize, whether through membership, a visit to their state-of-the-art facilities, or a rejuvenating experience at their beauty spa. But behind this iconic brand is a leader whose vision and drive have shaped it into what it is today — Ali Marie, Senior Vice President of Life Time Inc.

A performance-driven leader and 20-year beauty industry veteran, Ali has experienced all aspects of running a successful business and building impactful teams. Her various roles include everything from salon/spa operations to director of education for Aveda, to her current role as senior vice president of LifeSpa for Life Time. These positions have given her a unique perspective on the art and science of the salon industry and the skills to help others reach their highest potential.

I had the honor of meeting Ali just a few months ago, and I was absolutely blown away by her journey. Today, she’s stepping into the spotlight to share her story and drop some major knowledge bombs about what it truly takes to lead at the highest level, build powerful teams, and why personal branding is essential for leadership. Get ready to take notes, because Ali’s wisdom is about to leave you feeling inspired, empowered, and ready to take on the world! Let’s dive in!

• Ali’s journey from a 15-year-old hustler to Senior VP
• Shifting careers and finding purpose
• Embracing priorities and adaptability - why it’s OK to never finish your to-do list
• Building future leaders - strategies for coaching, mentoring, and retaining top talent
• Creating Memories over Bonuses
• The power of leading with boldness and a bit of mischief
• Feedback-Driven Leadership
• Prioritizing self-care to prevent burnout
• Why personal branding is essential for leaders
• Balancing feminine and masculine energy in leadership
• Big dreams and lasting impact
• And so much more!

• Life Time Inc. | https://www.lifetime.life/
• FORDIFY Masterclass | https://www.fordifymastermasterclass.com/
• FORDIFY with Emily Ford | https://fordifymybrand.com/

• Instagram | https://www.instagram.com/alimarieoffical/
• LinkedIn | https://www.linkedin.com/in/ali-y-3bab4a39/

• Website | https://meetemilyford.com/
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Are you ready to stop playing small and finally own your personal brand? A few months ago, I hosted a masterclass that left people buzzing, breaking down 5 major lies about personal branding that you absolutely need to stop believing. And guess what? By popular demand, I’m sharing it right here with you.

Whether you caught it live or this is your first time listening, I guarantee you’re going to hear something that hits differently this time. Truth has a way of doing that. Hearing it again, right where you are today, could spark the clarity you’ve been searching for. So grab a notebook, because you’ll want to jot down every single gem.

This was originally recorded live so you’ll hear some interactive moments and maybe a different vibe in the sound. But that’s what makes it special and it’s now yours to revisit and replay anytime you need to realign and level up. Let’s dive in!

• Why your unique story is your biggest asset
• Modeling vs Mimicking
• How your personal brand evolves with you
• Finding the balance between your business and your personal brand
• The danger of being overly specific
• Content Pillars and Overarching Themes
• Why first impressions matter
• The role of visuals in brand identity
• Real-life examples of how elevating visuals helps attract higher-value clients and opportunities
• The Online Burnout Trap
• Content Batching
• Aligning your content creation with your natural energy rhythms
• Redefining Productivity
• Embracing vulnerability and imperfection
• Breaking the spirit of rejection
• The Authenticity Advantage
• From self-esteem to God-esteem
• And so much more!

• FORDIFY with Emily Ford | https://fordifymybrand.com/

• Website | https://meetemilyford.com/
• On Instagram | https://www.instagram.com/itsemily
• On Facebook | https://www.facebook.com/itsemilymethod
• On YouTube | https://www.youtube.com/c/ITSEMILYFORD

Are you feeling stuck in your business, struggling to grow, or constantly running into roadblocks? Chances are you’re dealing with a bottleneck — a hidden constraint that could be limiting your potential, draining your resources, and creating unnecessary stress. The good news is that bottlenecks can be fixed, and we’re here to show you how.

Joining me today is my husband, my business partner, and the CEO of Fordify, Jake Havron, who’s not just an incredible driving force in our company’s growth but also someone who has a unique gift for identifying and breaking through business bottlenecks. He has worked with entrepreneurs at all stages of their journey, helping them streamline their operations, optimize their teams, and tackle those hidden obstacles that often keep us stuck in one place.

Jake is here to break it all down —the sneaky ways bottlenecks creep into your business, how to identify them, and, most importantly, how to fix them. We’ll dive into real-life examples (including our own at Fordify), lessons learned the hard way, and even some faith-fueled strategies for navigating the inevitable challenges that come with growth. So grab your headphones, hit play, and let’s get your business flowing!

• What is a bottleneck?
• Common bottlenecks in business
• Three P’s Framework for identifying bottlenecks
• When should you hire an assistant?
• How to identify your first hire
• Tips for ensuring your new hire is a perfect fit
• Leading vs Managing
• A behind-the-scenes look at Fordify’s rapid growth and how we addressed our own bottlenecks
• Failure as a catalyst for growth
• Kingdom-Minded Leadership
• Overcoming Personal Bottlenecks aka Limiting Beliefs
• Lessons from Martha Stewart
• A Health Coach’s Transformation
• And so much more!

• Previous episode: Embracing the Messy Middle | https://podcasts.apple.com/us/podcast/embracing-the-messy-middle/id1573481905?i=1000674135745
• FORDIFY with Emily Ford | https://fordifymybrand.com/

• Website | http://www.jakehavron.com
• Podcast | https://www.jakehavron.com/podcast/
• Instagram | https://www.instagram.com/jakehavron/
• YouTube | https://www.youtube.com/channel/UCxG3bKqLK_M_HZpOgiVrtng

• Website | https://meetemilyford.com
• Instagram | https://www.instagram.com/itsemily
• Facebook | https://www.facebook.com/itsemilymethod
• YouTube | https://www.youtube.com/c/ITSEMILYFORD