Are you tired of paying high fees to online travel agencies (OTAs)? Imagine driving 70% of your bookings directly—and keeping more of your revenue. In this episode of The Hotel Investor Playbook, we sit down with Kerri Gibson, founder of Chalets Hygge, who has built an incredible hospitality brand with six short-term rentals and a boutique motel.

Here’s what you’ll learn in this episode:

•The importance of starting with a Google Business Profile to build credibility.

•How to select the right property management system (PMS) and tech stack to scale your business.

•Why knowing your brand and ideal guest avatar is crucial for success.

•How influencer collaborations and content creation can drive bookings and build your reputation.

•Why crafting an exceptional guest experience leads to repeat bookings and referrals.

•How to strategically use Google ads to target high-intent travelers.

Kerri breaks down her multifaceted approach to direct bookings with practical, actionable steps anyone can follow. Whether you’re new to hospitality or looking to improve your booking strategy, this episode is a must-listen.

Resources Mentioned in the Episode:

•Chalets Hygge Website

•Connect with Kerri on LinkedIn

•Instagram: @kerri_reinvented

•Tools like MEWS, StayFi, and MailChimp

🎧 Listen now and learn how to take control of your bookings and grow your hospitality business!

Connect with Mike and Nate:

Instagram: @the_hotel_investor_playbook
Website: https://www.hotelinvestorplaybook.com/

Interested in investing with Mike and Nate? Visit Malama-Capital.com for more information.

Join Mike and Nate, founders of Malama Capital, as they explore the critical role of a well-defined investment thesis in the hospitality industry.
With $30 million in current real estate assets and a goal to build a $400 million business, they share detailed insights on creating and refining an investment strategy.
From understanding guest avatars to leveraging capital expenditures and occupancy rates, this episode is packed with practical advice for both novice deal finders and seasoned investors.
They highlight the importance of clarity, market research, and realistic benchmarks to ensure profitable hospitality acquisitions.
Tune in to learn how to protect investor capital while achieving outstanding results. Don't miss out on their tips for navigating the complexities of hospitality assets and maximizing value through strategic property improvements.

Connect with Mike and Nate:
instagram: @the_hotel_investor_playbook
Website: https://www.hotelinvestorplaybook.com/

Interested in investing with Mike and Nate? Visit Malama-Capital.com for more information.

Ever wondered what it takes to transform an empty building or raw land into a thriving hotel? In this episode of The Hotel Investor Playbook, we’re diving deep into the real estate development process with architect and developer Zeke Freeman.

With over 20 years of experience and a current ground-up hotel project near the iconic Red Rocks Amphitheater, Zeke walks us through the entire journey—from identifying the right property to navigating zoning, entitlements, and building permits. We tackle the nitty-gritty of feasibility studies, managing risk, raising capital, and assembling a winning team of architects, contractors, and consultants. Plus, Zeke shares insider tips on designing for guest experience and maximizing your ROI.

If you’re looking to learn how to turn your vision into reality, avoid costly mistakes, and create a property that stands out in the hospitality market, this episode is packed with actionable insights.

In this episode, you’ll learn:

•How to approach property conversions, like turning office space into a hotel.

•The step-by-step process of entitlements, permits, and design.

•The crucial roles of your development team—and how to find the right players.

•Creative ways to manage risk and raise capital.

•The financial breakdown of a real-world hotel development project.

Whether you’re a seasoned investor or just getting started in hospitality, this episode is your blueprint for success. Don’t miss it!

🎧 Listen now and take your first step toward building the hotel of your dreams!

Connect with Zeke Freeman:
Instagram: @rootzekefreeman
https://root-ad.com/
LinkedIn: @zeke-freeman-20183020/
YouTube: Radical Hospitality Show

Connect with Mike and Nate:
instagram: @the_hotel_investor_playbook
Website: https://www.hotelinvestorplaybook.com/

Interested in investing with Mike and Nate? Visit Malama-Capital.com for more information.