The Hotel Florist

著者: Franceska McCaughan
  • サマリー

  • This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.
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  • How to Value Your Values When Working With New Clients
    2024/09/17

    Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I believe kitchen gardens will be a hot trend in the floral industry. I'll share how I added value to a hotel while outsourcing work and why having a large team doesn't necessarily mean you're successful. I'll offer advice on getting clear about the scope of work and determining the budget to avoid working for free. Learn how to negotiate budgets with hotels and send proposals with options. Finally, discover why the most successful entrepreneurs are those who stay true to their values. Tune in for valuable insights to help you thrive in your business.

    1:05 Why I think kitchen gardens will be trending in the floral industry

    3:20 How I added value to the hotel and outsourced the work at the same time

    5:15 Having a large team does not equate how successful you are

    6:20 My advice for getting clear on what the scope of work is

    8:30 How to determine the budget so you don’t work for free

    11:00 How to negotiate a budget with the hotel and send a proposal with options

    14:10 The most successful entrepreneurs are those who value their values

    If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

    New Episodes every Tuesday & Thursday at 9 am CST

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    16 分
  • If You Catch Yourself Saying “They Already Have a Florist…”
    2024/09/12

    In this episode, I share personal challenges faced in my business during 2022 and how I protect my peace during difficult transitions. I recount a valuable lesson learned from a conversation with a General Manager and emphasize the importance of building strong relationships for long-term success). I also discuss the unpredictability of contracts and why you should never assume a hotel is off-limits just because they already have a florist. Tune in to gain insights on navigating business challenges and seizing unexpected opportunities.

    1:05 Challeges I faced in my business doing 2022

    2:10 How I protect my peace when it comes to difficult business transitions

    4:30 What I learned from a conversation with a General Manager

    5:20 Why building relationships with people can get you farther in the long run

    6:40 You never know when or for what reasons a florist may choose to leave their contract with a hotel

    If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

    New Episodes every Tuesday & Thursday at 9 am CST

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    9 分
  • If You’re Worried About Needing a Team First - Listen to This
    2024/09/10

    In this episode, we tackle the myth that you need a team before you can start pitching your services. Learn how you might be sabotaging yourself and your business and why it's crucial not to let fear dictate your actions. We discuss why the belief that you need a team first is actually counterproductive and why you should focus on landing clients first and worry about building your team later. Tune in for actionable insights to overcome these common entrepreneurial hurdles and start growing your business now.

    0:30 How you are sabotaging yourself and business

    2:10 Don’t let fear determine how you show up in this world

    4:10 Why thinking you need a team before you pitch is sabateur energy

    6:20 Figure out how to land the client and then worry about the team

    If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist.

    New Episodes every Tuesday & Thursday at 9 am CST

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    7 分

あらすじ・解説

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

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