Adam Loveridge discusses the importance of comprehensive planning for home service businesses in 2025. He outlines a seven-step process for evaluating past performance, setting goals, and aligning teams for success in the coming year. Adam emphasizes the need for financial reviews, marketing assessments, and operational improvements, while also stressing the importance of personal leadership reflection and work-life balance for business owners.

Timestamp:

0:00 - Introduction and Importance of Planning

3:01 - Financial and Profitability Review

15:55 - Lead Generation and Marketing Review

27:15 - SWOT Analysis for Business

37:41 - Goal Setting for the New Year

40:29 - Team Alignment and Communication

33:54 - Personal Leadership Reflection

40:55 - Documenting and Sharing the Plan

The Job Calls Podcast Episode 9, Adam Loveridge discusses the importance of client management and handling scope creep in home services. He shares a personal story about a kitchen remodel project and emphasizes the significance of understanding client pain points, managing expectations, and delivering excellent service. Adam highlights how effectively addressing client concerns can lead to increased referrals, positive reviews, and business growth in the home services industry.

Timestamp:

0:00 - Introduction and client referrals

0:42 - Kitchen remodel project story

3:39 - Handling client expectations

6:18 - Understanding client pain points

9:34 - Making client priorities your own

11:33 - Closing remarks and podcast info

The Job Calls podcast episode 8, Adam Loveridge talks with Court Lundberg, owner of Rare Breed Plumbing, about marketing strategies and business growth in the plumbing industry. Court shares insights on rebranding his company, leveraging digital marketing tactics like SEO and PPC, and his perspective on private equity acquisitions in home services. The conversation covers practical tips for contractors looking to expand their businesses while maintaining quality service and company culture.

Timestamp:

0:00 - Introduction and background

3:15 - Starting Rare Breed Plumbing

6:15 - Unique selling proposition

10:15 - Marketing strategies and growth

15:45 - SEO and digital marketing|

23:45 - Local Service Ads (LSA)

31:15 - Auditing marketing performance

40:15 - Private equity in home services

49:15 - Court's business philosophy

53:15 - Advice for new contractors

In episode 7 of Adam Loveridge: Job Calls Podcast, Adam discusses the evolving landscape of SEO heading into 2025. He delves into Google's shift towards prioritizing helpful content over keyword-centric approaches, emphasizing the importance of answering user questions and providing valuable information. Adam highlights the growing significance of entity-centric SEO, local relevance, and trust flow in link building strategies. He also touches on the impact of Google's increasing focus on ad placement and offers insights on how businesses can adapt their SEO strategies to stay competitive in this changing environment.

Timestamp:

0:00 - Introduction and SEO Evolution

3:05 - Helpful Content Update Explained

6:28 - Entity-Centric SEO Approach

10:23 - Link Building Strategies for 2025

15:35 - Local SEO Importance

20:37 - Future SEO Trends and Adaptation

The Adam Loveridge: Job Calls Podcast Episode 6, Adam discusses how to avoid getting ripped off by digital marketing agencies. He emphasizes the importance of choosing agencies with experience in your specific industry, understanding key performance metrics, and maintaining clear communication. Adam shares insights on evaluating agency guarantees, the benefits of niche-focused agencies, and red flags to watch out for when selecting a marketing partner. He also provides valuable tips on assessing SEO performance and the importance of regular reporting.

Timestamp:

00:00 - Introduction and topic overview

03:39 - Signs of a poor marketing agency

07:38 - Key questions to ask agencies

12:13 - Understanding cost per lead

15:43 - Importance of agency guarantees

20:17 - Benefits of niche-focused agencies

24:55 - Industry expertise and staying current

29:32 - Conclusion and call to action

The Adam Loveridge: Job Calls Podcast Episode 5, Lawrence Snow, owner of a successful plumbing and home services business, talks about his experiences with business acquisitions and private equity in the home services industry. Lawrence shares insights on the importance of company culture, leadership, and financial management when preparing a business for sale or acquisition. He emphasizes the value of creating systems, knowing your numbers, and being able to step away from day-to-day operations. Lawrence also discusses the challenges of working with private equity firms and provides advice for business owners considering selling their companies.

Timestamp:

00:00 - Introduction and Background

05:29 - Challenges in Acquisitions

10:40 - Company Culture and Values

15:38 - Employee Development and Retention

20:11 - Private Equity Experiences

25:05 - Family Business Succession

30:15 - Financial Management Importance

35:29 - Leadership and Vision

40:39 - Advice for Selling a Business

45:54 - Networking and Continuous Learning

50:54 - Final Thoughts and Recap

The Job Calls Podcast Episode 3, Adam Loveridge discusses strategies for home service businesses to maintain sustainable cash flow through seasonal downturns. He emphasizes the importance of planning ahead and increasing marketing efforts now, before business slows down in the fall and winter. Adam shares specific tips for HVAC, plumbing, and remodeling contractors to leverage their existing customer lists, run targeted promotions, and use platforms like Google Business Profile to generate leads during slower periods. He stresses that being proactive with marketing and customer outreach is key to avoiding major dips in revenue as seasons change.

Timestamps:

0:00 - Intro and Overview

3:03 - Importance of Planning Ahead

6:03 - Customer Database Strategies

10:14 - Google Business Profile Tips

13:43 - Seasonal Offers for Plumbers

15:57 - Remodeling Project Ideas

18:13 - Closing and Newsletter Signup

The Job Calls Podcast Episode 3

The Job Calls Podcast Episode 3, Adam Loveridge discusses how home service companies are doing Google Business Profile wrong and provides tips for optimizing GBP listings. He explains the importance of having a physical address for your GBP listing, choosing the right categories, optimizing services and products, getting consistent reviews, and posting regularly. Adam emphasizes that a well-optimized Google Business Profile is crucial for showing up in local search results and getting leads through Google's Local Services Ads.

Chapter Timestamps:

0:00 - Introduction

3:01 - What is Google Business Profile

6:26 - Service Area Listings vs Physical Address

10:59 - Price Shoppers vs Service Shoppers

15:51 - Optimizing Your GBP Categories

20:41 - Optimizing Services and Products

24:02 - The Importance of Reviews

30:29 - Posting on GBP Regularly

35:45 - Recap and Conclusion