You know that Henry Ford quote "If I had asked people what they wanted, they would have said faster horses”?

It’s often used by entrepreneurs to justify iffy decisions about pushing product to an uninterested market.

Well, client researcher + marketer Kathryn McGarvey isn’t having it. And she’s in the studio to share her Unpopular Opinion on the matter.

We discuss why this quote is problematic, how it’s been misattributed to Henry Ford + the importance of actually listening to your customers. Kathryn shares her experience with customer research and how it can – + should - significantly impact business success.

Look for more shows in the Unpopular Opinion strand where I get experts to share a slightly spicy take on a variety of topics and people.

Book discussed in this episode:

Forget the Funnel - Georgina Laude and Claire Suellentrop

Kathryn’s LinkedIn: linkedin.com/in/kathryn-mcgarvey

Kathryn’s Website: nosyhq.com

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If you’d like my help with your Business go to www.lizscully.com/endlessClients

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This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list