The Health & Wellness Marketing Show

著者： Uli Iserloh & Mike Kim
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  • Welcome to ’The Health And Wellness Marketing Show,’ the podcast dedicated to helping health and wellness practitioners grow their practices sustainably and profitably With a combined 20+ years of experience in personal branding, business strategy and digital marketing in the health and wellness industry, Mike Kim and Uli Iserloh equip you with the right strategies, systems, and support to grow your practice sustainably and profitably. Whether you’re looking to attract more clients, automate your marketing processes, or build a powerful personal brand in the health and wellness space, ’The Health And Wellness Marketing Show’ is here to guide you every step of the way. Subscribe now and start transforming your practice today!
    Copyright 2022 All rights reserved.
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  • 005: Ditch The Pitch: Irresistible Offers

    005: Ditch The Pitch: Irresistible Offers
    2024/10/01

    In this episode, Uli Iserloh and Mike Kim dive deep into the crucial topic of creating irresistible offers for health and wellness businesses. They explore why focusing on the offer is essential before tackling marketing campaigns and share valuable insights on what makes an offer truly compelling.

    Listen in to learn:

    • The five key things people are looking for when they hire someone
    • How to shift your perspective from what you want to sell to what clients want to buy
    • The difference between a convincing argument and a killer offer
    • The four factors that influence value perception in healthcare offers
    • How to construct an offer that makes marketing easier and more effective

    Quotes:

    • "We have to talk about irresistible offers. What makes them irresistible?" (0:14 | Uli)
    • "You got to really think about your offer, not in terms of what do I want to sell, but more of what does my client want to buy?" (6:10 | Uli)
    • "Without consistent marketing, you can't expect consistent sales." (9:20 | Mike)
    • "The buyer... makes a decision whether the money in his or her wallet is better kept in the wallet or better spent with you in exchange for value." (11:40 | Uli, referencing Alex Hormozi)

    Uli and Mike break down the key components of an irresistible offer, drawing from their extensive experience working with health and wellness businesses. They emphasize the importance of understanding what clients truly want to invest in, rather than focusing solely on what you can deliver based on your qualifications.

    The hosts discuss the five things people look for when hiring someone: results, deliverables, access, community/network, and publicity. They also delve into Alex Hormozi's four factors that influence value perception: speed to results, effort required, likelihood of achieving the result, and the dream outcome.

    By shifting focus from making a convincing argument to creating a killer offer, health and wellness practitioners can make their marketing efforts more effective and attract ideal clients more easily.

    Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.

    Whether you're just starting out or looking to refine your existing offers, this episode provides essential guidance on creating irresistible offers that will make your health and wellness business stand out in a crowded marketplace.

    ====

    Thank You For Listening!

    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

    Connect With Uli Iserloh

    Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

    Connect With Mike Kim

    Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    19 分
  • 004: Declaring Your Area Of Specialization

    004: Declaring Your Area Of Specialization
    2024/09/24

    In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and wellness industry. They explore why many practitioners resist specialization and offer compelling reasons why it's crucial for business growth and effective marketing.

    Listen in to learn:

    • Why many health practitioners resist niching down and how to overcome this mindset
    • The benefits of declaring an area of specialization for your practice
    • How specialization can lead to more business and easier marketing
    • Why you can help everyone but can't market to everyone
    • The power of focusing on a specific audience rather than just an organ system
    • How specialization helps you stand out in a crowded marketplace
    • The importance of being specific in your marketing to be more believable and relevant

    Quotes:

    • "Declaring an area of specialization is really, for me, a practical shortcut to saying, 'Hey, let me make my life easier by showing the right people how I can help them.'" (2:30 | Uli)
    • "Different is better than better." (11:45 | Uli, quoting Sally Hogshead)
    • "Be specific enough to be believable, but universal enough to be relevant." (13:20 | Mike)
    • "If you want clients that are invested, that really take health and wellness serious, then we have to be different." (11:30 | Uli)

    Uli and Mike break down the concept of niching down, offering practical examples and analogies to help health and wellness practitioners understand the power of specialization. They discuss how declaring your area of specialization can make marketing easier, attract ideal patients, and ultimately lead to a more successful practice.

    The hosts also touch on the importance of creating content that showcases your expertise while maintaining specificity. They explain how being specific in your marketing can make you more believable and relevant to your target audience.

    Don't miss out on Uli and Mike's free 30-part series on starting a health and wellness business from scratch. Sign up at bigboost.marketing/smarter to gain valuable insights and strategies for growing your practice.

    Whether you're just starting out or looking to take your established practice to the next level, this episode offers invaluable advice on how to stand out in the crowded health and wellness marketplace through strategic specialization.

    ====

    Thank You For Listening!

    If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

    Connect With Uli Iserloh

    Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

    Connect With Mike Kim

    Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    20 分
  • 003: Mastering Time, Energy & Money With Meghan Walker

    003: Mastering Time, Energy & Money With Meghan Walker
    2024/09/17
    In this engaging episode, host Mike Kim welcomes Dr. Meghan Walker, a former naturopathic doctor who has successfully transitioned into a renowned entrepreneur and impactful coach. Together, they explore the multifaceted realm of entrepreneurship, shedding light on personal growth and the transformative process of evolving one's identity during midlife. Meghan opens up about her humble beginnings, from her early days of running a cottage cleaning business to establishing a prosperous enterprise. Throughout the episode, she provides a wealth of knowledge and practical advice on overcoming the inherent challenges of entrepreneurship, while also emphasizing the importance of personal development along the journey. Through her story, listeners will gain a deeper understanding of how to harness their experiences and insights to foster growth and achieve success in both business and life. Listen in to learn: How Meghan discovered her entrepreneurial spirit at a young ageThe transition from trading time for money to creating leveraged business modelsThe importance of energy management versus time management in businessHow to navigate the evolution of identity and purpose in midlifeStrategies for maintaining self-worth and effectiveness as an entrepreneurThe value of physical exercise and movement for business successHow to balance discipline with creative flow in your work and life Quotes: "Being vocal isn't about volume; it's about clarity and conviction in what you believe." (4:02 | Meghan)"I don't want to be in the business of telling people what to do. I want to be in the business of sharing with people frameworks on how to think about what's happening in the world from a new lens." (7:20 | Meghan)"Turning points in life aren't just about deciding to start something new; they're about deciding to be something new." (10:45 | Meghan)"The energetics of wealth building that I talk about with practitioners... is exactly the same energetic challenges that patients would face when they're like, 'I don't know if I'm worthy of this level of health.'" (12:45 | Meghan)"Entrepreneurship isn't just about building a business; it's about shaping your identity and navigating your evolution." (14:22 | Meghan)"The risks of entrepreneurship aren't just obstacles; they're stepping stones to greater independence." (21:05 | Meghan)"The best thing I can do for my business is leave my desk and go to the gym." (29:18 | Meghan)"Building a business is a creative act, an expression of who you are and what you believe." (30:08 | Meghan) Meghan Walker's journey from naturopathic doctor to successful entrepreneur offers a wealth of wisdom for health and wellness practitioners looking to evolve their careers and personal lives. Her insights on identity evolution, energy management, and the importance of physical health provide a fresh perspective on navigating the challenges of entrepreneurship and midlife. Whether you're just starting your entrepreneurial journey or looking to take your practice to the next level, this episode offers valuable lessons on personal growth, business development, and maintaining balance in your professional and personal life. To connect with Meghan and stay updated on her latest adventures, follow her on Instagram @DrMeganWalker. Don't miss this inspiring conversation that will challenge you to think differently about your practice, your identity, and your potential for growth and success! ==== Thank You For Listening! If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/ Connect With Mike Kim Website: https://mikekim.com Instagram: https://www.instagram.com/mikekim Linkedin: https://www.linkedin.com/in/mikekimtv/ Youtube: https://www.youtube.com/youarethebrand Facebook: https://www.facebook.com/mikekimtv X: https://x.com/mikekimtv Tiktok: https://www.tiktok.com/@mikekimtv
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    43 分

あらすじ・解説

Welcome to ’The Health And Wellness Marketing Show,’ the podcast dedicated to helping health and wellness practitioners grow their practices sustainably and profitably With a combined 20+ years of experience in personal branding, business strategy and digital marketing in the health and wellness industry, Mike Kim and Uli Iserloh equip you with the right strategies, systems, and support to grow your practice sustainably and profitably. Whether you’re looking to attract more clients, automate your marketing processes, or build a powerful personal brand in the health and wellness space, ’The Health And Wellness Marketing Show’ is here to guide you every step of the way. Subscribe now and start transforming your practice today!
Copyright 2022 All rights reserved.
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