The GrowthPlaybook: The Peril & Strength of the USD - Part II
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The GrowthPlaybook: The Peril & Strength of the USD - Part II
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www.v2amarketing.comwww.smartadvantage.comwww.bellwetherwealth.comIn this episode of GrowthPlaybook, we dive deep into the global dominance—and growing vulnerabilities—of the US Dollar. Host Alan unpacks how shifts in the USD impact not just economies and governments, but also the day-to-day decisions of business and marketing leaders.From pricing strategies and global brand positioning to consumer sentiment and crisis communication, this episode explores how currency fluctuations shape marketing outcomes—and how you can turn economic uncertainty into strategic advantage.What you’ll learn:Why the USD’s strength matters for your businessHow to adapt your marketing strategy to currency trendsActionable insights for pricing, messaging, and campaign timingHow to build brand trust during economic volatilityWhether you're a strategist, marketer, or business leader, this episode will help you stay ahead of the curve in a rapidly shifting economic landscape.Subscribe, listen, and future-proof your strategy.