🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

If you’ve ever thought more leads were the answer to your gym’s growth, think again.

In this episode of The GSD Show, Mike Arce is joined by Rich and Jade from Crowned Boxing to unpack how they slashed their gym’s attrition rate from 20% to just 4% and why retention was the real growth lever.

From strategic onboarding and in-body progress checks to class revamps, gamified rewards, and ambassador programs that actually work, they reveal the exact plays that transformed their business in just a few months. This is a masterclass in what it really means to scale a fitness studio that people stay loyal to.

Chapters
(00:00) Introduction
(02:01) The Real Problem Behind Flat Growth
(04:11) Using Military Strategy (OODA Loop) in Gym Retention
(06:17) How Class Variety Reduced Member Drop-Off
(10:04) The Power of Bi-Weekly Progress Check-Ins
(14:24) Shadowboxing Videos: A Hidden Retention Tool
(21:20) The Psychology Behind Pre-Booking Classes
(24:20) What to Focus on After Fixing Retention
(27:14) Re-Engagement Strategies for Old Leads
(29:15) Community Events That Boost Retention and Sales
(30:06) High-Value Onboarding and Bag Tag Gamification
(33:31) The Member Ambassador System
(36:12) Hiring for Culture Fit Using Personality Tests
(40:44) Final Advice for Fixing Attrition Fast

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More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: https://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/loudrumor

If you've ever blamed your marketing agency for poor results, this episode will challenge everything you think you know about paid ads, lead generation, and agency relationships.

Adam Kifer joins Mike Arce to reveal why most gym and martial arts studio owners fail with ads—and what separates the top performers from the frustrated ones. From community-driven lead strategies like “business baskets” to retargeting hacks and onboarding that actually works, this is your new playbook for scaling smarter.

Chapters
(00:00) Introduction
(02:57) The #1 Key to Agency Success
(06:18) Stop Treating Agencies Like Vendors
(09:45) This $450 Local Strategy Got 250 Leads
(15:14) Retargeting That Actually Works
(28:57) Social Proof That Drives Real Conversions
(34:05) The 3 Levers That Actually Grow Revenue
(36:22) Why Most Gym Owners Ignore Critical Metrics
(40:57) How Adam Accidentally Built a 50-Client Agency

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor

Connect with Adam Kifer
Instagram: https://www.instagram.com/adamkifer
YouTube: https://ww.youtube.com/⁨@adamkifer⁩

Mike Arce sits down with Lindsay Greenlee, a former PhD professor who walked away from academia to launch one of the top 5 Pure Barre franchises in the country. She didn’t just build a studio—she built a movement that’s helped over 1,000 women reclaim their health and confidence.

Lindsay shares exactly how she turned her lack of fitness industry experience into a superpower—leveraging storytelling, clarity, and community to create a brand that closes 60% of leads without high-pressure sales. From content that converts to building a team you can trust, this episode is a masterclass in how to scale a studio that runs on retention, not constant acquisition.

Chapters
(00:00) Introduction
(02:15) Lindsay's Background and Transition from Academia
(08:30) Building the Pure Barre Business
(15:00) Lead Generation Strategies
(22:00) Achieving a 60% Close Rate
(28:30) Retention and Community Building
(35:00) Advice for Gym Owners

Enjoyed this episode? Like, comment, and subscribe to stay updated with the latest strategies from top fitness entrepreneurs.

🔔 Hit the notification bell so you never miss an episode of The GSD Show!

🔗 Ready to GROW your GYM? Schedule a free call to learn how we can help: https://loudrumor.com/discover

Connect with Lindsay
Instagram: https://www.instagram.com/lindsay.at.pb/
YouTube: https://youtube.com/@lindsaygreenlee5553
Website: https://zaap.bio/TrainwithLindsay

More From Loud Rumor
Website: https://www.loudrumor.com/
Instagram: https://www.instagram.com/loudrumor
LinkedIn: http://www.linkedin.com/company/loud-rumor
Facebook: https://www.facebook.com/boom.loudrumor
Twitter: https://twitter.com/LoudRumor