In this episode of The Future of Selling Podcast, host Rick Smith sits down with Shannon Schaul, founder and principal of SKS Advisory, to explore how sales has fundamentally changed since the pandemic, and what leaders must do to adapt.

Shannon brings a unique perspective from years of building go-to-market strategies for growth-stage, mission-driven companies. From empathy-driven selling to the rise of hybrid sales skills, this conversation covers it all.

• What’s different about selling in 2025
• Why empathy and small talk are essential, not optional
• The outdated sales mindsets that no longer work
• Why your team must use their voice
• The problem with most sales training, and how to fix it
• How to invest in people the right way
• And why "hitting pause" might be the most powerful leadership move you can make

Whether you're a CRO, sales leader, or individual contributor, this episode is packed with practical insights to help you lead with purpose and perform at a higher level.

Connect with Shannon Schaul: https://www.linkedin.com/in/shannonschaul/

Connect with Rick Smith: https://www.linkedin.com/in/rick-smith-094b29b/
Check out Conquer: https://conquer.io/

When a deal closes, the real work begins—but only if sales and client success are aligned. In this episode of The Future of Selling, host Rick Smith sits down with award-winning client success leader Erica Newell to explore the underestimated power of a well-executed sales handoff.

Erica brings wisdom from years of customer success leadership, sharing why bad handoffs lead to churn, how “turf anxiety” kills collaboration, and what great teams do to build trust across the client lifecycle. You'll learn:

• The top 3 pitfalls of poor sales-CS transitions
• How to create a frictionless baton pass
• Why early involvement of CS (especially in enterprise deals) is essential
• Which metrics matter—and which don’t
• How to build client relationships that endure beyond contracts

Whether you're a CRO, CSM, or sales leader, this episode is packed with practical strategies to create smoother handoffs, happier clients, and healthier revenue.

Connect with Erica Newell: https://www.linkedin.com/in/ericajnewell/

Connect with Rick Smith: https://www.linkedin.com/in/rick-smith-094b29b/

Check out Conquer: https://conquer.io/

What if the key to scaling your company wasn’t a new strategy, but a new way of being?

In this provocative and insightful episode, executive coach and sales transformation architect Townsend Wardlaw joins us to unpack why consciousness, not just systems or hustle, is the most powerful growth lever a founder can use. From his bold take on integrity and mindset to the hidden meaning behind "yes" and "no" in sales conversations, Townsend offers a radical reframe for how leaders can drive revenue, align teams, and ultimately create companies built for a high-value exit.

🔥 What You’ll Learn:

• Why consciousness is more than mindset and how it drives tangible business outcomes
• How founders unintentionally become bottlenecks, and what to do about it
• The game-changing difference between playing to win vs. not to lose
• What it really means to lead with integrity, and how it accelerates revenue
• Why checking for understanding is a secret superpower in leadership
• A simple, powerful step to shift your company’s trajectory—starting today

About Townsend Wardlaw:

Townsend is a coach, consultant, and advisor to founders, helping companies between $1M and $10M scale revenue and create meaningful exits. He’s known for challenging leaders to elevate their consciousness and shift their results by changing how they see and show up in the world.

Connect with Townsend Wardlaw: https://www.linkedin.com/in/townsendwardlaw/

Connect with Rick Smith: https://www.linkedin.com/in/rick-smith-094b29b/
Check out Conquer: https://conquer.io/