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  • Amy Taylor - Zevia: Creative Fizzness

    Amy Taylor - Zevia: Creative Fizzness
    2025/06/15
    Amy Taylor - former Red Bull CMO - in charge of one of the world’s most memorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for all types of positive, healthy food and beverage products. We discuss her 20+ year career at Red Bull and her transition into the mainstream soft drinks market to meet the needs of the modern, more enlightened consumer. The science behind making healthy sweet drinks, what new flavors are being developed and why, generating ‘Brand Heat’, dealing with a government that says “all sodas are bad”, and educating consumers by positioning Zevia as a health food hack. We also get Amy’s take on DEI & neurodiversity and how her policies benefit a high adrenaline challenger company in one of the world’s toughest markets. Links: Amy’s LinkedIn profile here: https://www.linkedin.com/in/amytaylor2021/ Zevia web site here: http://www.zevia.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 16 分
  • Tom Salmon - Welcome to Agencyland!

    Tom Salmon - Welcome to Agencyland!
    2025/06/03
    Tom Salmon and his team at Agency by Agency are modern-day marketing Magellans, charting the contours of the communications sector in the UK. Along the way, they’ve uncovered so many useful and fascinating facts about its agencies. This indispensable show is an exclusive look at the way we all view ourselves, what helps us stand out and what hurt us by making us all look the same. Unbland your agency with Agency by Agency’s world first unbiased UK creative sector survey. Show notes: Tom's LinkedIn profile https://www.linkedin.com/in/tomsalmonleeds/ Agency by Agency web site https://agencybyagency.com/ Andy Farmer’s Spotify page https://open.spotify.com/artist/2ynC1enfcKUTRzfh7bcVdW?si=gHZ623PfSHSJK6bmRZMWEQ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 12 分
  • Rob Harrison-Plastow: Sales Revelations

    Rob Harrison-Plastow: Sales Revelations
    2025/05/19
    If you want to keep your agency thriving, you’d better do everything you can to understand your audience. 75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has created a tool called the Empathy Framework. This tool helps companies build customer engagement strategies that foster trust, deepen loyalty, enhance satisfaction, and create connection. If you understand your audience, everything you learn after that will make sense. This show helps you understand how to put yourself in your client's shoes and generate empathy, which will help you get those deals over the line. Show notes Rob's LinkedIn profile here: https://www.linkedin.com/in/rob-harrison-plastow-12314228/ Source Nine web site here: https://www.sourcenine.co.uk/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 17 分
  • Richard Robinson: The Game Changer

    Richard Robinson: The Game Changer
    2025/05/05
    When is your dream client going to hold a pitch? Richard Robinson, Executive Director of Ingenuity+ and one of the ten most influential Leaders in Digital & Tech is here to help us understand how to navigate the incredibly complex marketing, advertising, digital and PR agency landscape. It’s a science - and science needs facts. Richard Robinson knows pretty much everything there is to know about the science of agency pitches and the ebb and flow of the factors that influence them. The Ingenuity+ Pitch Predictor research will help you and your agency understand all the moving parts that are going to help you put a point on your new business. What is a pitch? Understand what clients define it as and how agencies view them. How to build a pitch process for the 21stCentury. The value of chemistry and the investment needed, how to allocate marketing spend and creative budgets. The independent agency scene and how to break the holdco domination. The two ingredients you need to pitch against the big agencies. How much does it cost to pitch? The top 3 comms disciplines being pitches in the next 6 months. Are there still ‘Big Swing’ adverts? The value of operational discipline in agencies. Bad briefs & confessions of an advertising expert Links: Richard's LinkedIn profile here: https://www.linkedin.com/in/rprobinson/ Ingenuity+ web site https://ingenuitylondon.com/for-brands The Tennent's Lager wall of fame https://www.tennents.com/us/heritage/our-story Our new theme tune! Musician Andy Farmer's Spotify page here: https://open.spotify.com/artist/2ynC1enfcKUTRzfh7bcVdW?si=E9KdueGxSYmhYx9valpsvw Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 23 分
  • Hannah Springett: HLabs - What's the Story?

    Hannah Springett: HLabs - What's the Story?
    2025/04/21
    Web design using no code software. Learn how to make your digital brand campaigns sing, soar and smash by listening to the wisdom of Hannah Springett – founder and CEO of HLabs – a trailblazing no code design studio that counts some of the world’s biggest companies as its clients. No code is what it sounds like, it uses visual interfaces to replace lines of code, meaning that the aesthetics take priority over the function. In this show, Hannah explains her strategy for lightweight marketing ideation for publishers and how to bring the subscription model into the 21st century using her proven methods. Find out why constant innovation is critical and why over-servicing clients works for client retention. Hannah explains the difference between luck and opportunity and how to network for new business. HLabs is proud to have a diverse, remote-working team and Hannah explains how this can work in today’s agency world. We hear about how to avoid death by PowerPoint and get some great tips for pitch decks, using visuals. Show notes Some examples of HLabs' no code work: Agency Example (Brand & Website): Plastic Pictures https://www.plasticpictures.tv/ Publisher Example - RedBulletin Magazine (Webby Winner): https://redbull-trinity008.netlify.app/rbop-trinity-rodman/index.html Branded Content / Advertorial Example (Illustration & Animation): Wired x Microsoft https://www.wired.com/sponsored/story/empowering-ai-innovation-with-data/ Brand Example (Editorial, Illustration, Design & Build) - 11th Hour Racing's Composting Guide https://composting.hlabs.co.uk/ Hannah's LinkedIn profile here: https://www.linkedin.com/in/hannahspringett/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 9 分
  • The Survival Guide for Noligarchs: How the wheels came off at Tesla

    The Survival Guide for Noligarchs: How the wheels came off at Tesla
    2025/04/06
    Can the world’s richest man - Elon Musk, get away with treating the US government like a startup, throwing out Nazi salutes and behaving like the citizens of the world are under-performing employees in one of his companies, with no damage to the Tesla brand? How much damage can one man cause for his shareholders and does he really care? Rachel Konrad, Esben Pedersen and Craig Davis were all early employees in Musk’s fledgling Tesla business. They knew him in the early days, before most of us got to know him. So has he always been the computer game end-of-level boss we all know now? Is there a charming side to Elon, or is he a 21st century Bond villain through and through? How much hurt can moving fast and breaking politics cause to his companies and does he really care? Three experts give their opinions on what he was like, how he won them over, and how he’s screwed us all over and made Tesla one of the most toxic brands in the world. Most importantly – they suggest how Elon can get things back on track. This is an incredibly revealing show that everyone who defends the man should listen to. It’s got all the facts you need to make a sound judgement on whether they were really Nazi salutes, whether he’s hell-bent on efficiency or self-enrichment and most importantly whether he has ours or his own best interests at heart. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 28 分
  • Tina Fegent: Eat the Pitch

    Tina Fegent: Eat the Pitch
    2025/04/04
    Creative agency procurement expert Tina Fegent explains how her process helps CMOs navigate their marketplace and get the right solution and the best value. We discuss the power of independent agencies and how they can compete against the big HoldCo agency networks. Why diversity is an agency superpower, how to increase the odds of getting on the short list, the importance of creativity, how procurement solves business problems, agency remuneration models, whether public sector work is worth chasing and the efficiencies of artificial intelligence. Tina’s LinkedIn profile here: https://www.linkedin.com/in/tina-fegent-fcips-2103573/ Tina Fegent Limited: https://tinafegent.com/ Tina Tells – latest edition: https://www.linkedin.com/feed/update urn:li:activity:7311144893765087233/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 時間 27 分
  • Keith Smith & Ian Truscott: PRCA NewBizFest'25

    Keith Smith & Ian Truscott: PRCA NewBizFest'25
    2025/03/22
    Keeping the conversation going. New research – and evidence from hundreds of thousands of client and creative agency pitch processes, shows that it can take up to 21 months for a pitch to take place from the initial meeting of a prospect. So what tips can you learn to help keep the client engaged, other than sending them annoying “Just checking in” emails every few weeks or risking being accused of stalking them at their kid’s school plays? The PRCA – Public Relations and Communications Association, recently held its inaugural New Biz Fest conference, where hundreds of new business experts and those thirsty for knowledge gathered together to share their tips and experiences. The Fuel podcast was there and I invited my friend and RockstarCMO Ian Truscott on for a live podcast, where we discussed what tactics work best when you’re trying to hold a client’s attention over this incredibly long journey. Ian shared his best practice advice for anyone working in PR agencies on how to turn the initial spark of a meeting into a flame that burns brightly and longly. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 分