In this episode of Risk Is Our Business, Captain Michael Rasmussen is joined by Franck Baron—President of IFRIMA and Group General Manager for Risk Management & Insurance at International SOS—for a deep-space dive into the evolving world of enterprise risk. With a career spanning Mars to Danone, AXA to Firmenich, and leadership roles across Europe and Asia-Pacific, Franck offers a global perspective few can match.

They explore how the risk profession has changed over the years, and why those changes matter. From the growing confusion between risk and compliance to the cultural divides between U.S., European, and Asia-Pacific approaches, Franck unpacks the nuance behind the titles and frameworks. He makes the case for keeping risk and compliance distinct, even in a world where compliance risks are rising fast.

Most importantly, they ask the question: what does good risk management really look like inside an organization? Franck shares what works, what doesn’t, and how risk leaders can earn influence not by shouting the loudest, but by enabling better decisions, stronger resilience, and clearer strategy.

If you’ve ever felt like your risk program was stuck in orbit, this conversation might just give you the coordinates to chart a new course.