Google's dominance is being challenged for the first time in over a decade, and forward-thinking marketing leaders are capitalising on this pivotal moment.

ChatGPT has rocketed to 300 million weekly active users by December 2024 — growing 50% in just four months — whilst Google searches are declining in key markets. This shift isn't just reshaping user behaviour; it's creating remarkable new opportunities for visibility.

For marketing directors who master Generative Engine Optimisation, there's a strategic advantage to be gained whilst competitors remain fixated on traditional SEO tactics alone.

In this episode, I reveal:

1. The hidden mechanics of how ChatGPT selects which brands to recommend (it's not what most marketers think)

2. Three proven strategies to make your brand appear in ChatGPT's responses — including the surprising reason why one client's product is consistently recommended first

3. Why ChatGPT "likes to refer to underlying sources of data" and how you can leverage this preference for maximum visibility

4. The exact content formats that increase your chances of being referenced

I'll share real-world success stories, including how we helped Zugu Case become the top-recommended iPad case in ChatGPT results, and why The Ordinary skincare is consistently mentioned when users ask about value-focused brands.

As I explain in the pod:

"ChatGPT is powered by Bing, but that's not the only thing you need to know. SEO isn't sufficient for ChatGPT. It's one piece of the puzzle, but it's not the only thing that you need to do."

If you're ready to implement these strategies whilst your competitors are still trying to work out why their SEO isn't delivering the same results it once did, this video provides your complete action plan.

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https://exposureninja.com/review/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Get the show notes:⁠

https://exposureninja.com/podcast/348/⁠

Watch this as a video instead:⁠

https://exposure.ninja/rank-chatgpt⁠

Listen to these episodes next:

How SEO Works in 2025

⁠⁠https://exposureninja.com/podcast/346/⁠⁠

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/

⁠⁠⁠⁠⁠⁠⁠⁠⁠How Marketing Leaders Can Future-Proof Their Content Strategy

⁠https://exposureninja.com/podcast/347/⁠

The fundamentals of great marketing haven’t changed — we’re still in the business of connecting valuable solutions with the right audiences. What’s evolved is how those audiences discover, evaluate, and choose those solutions.

2025’s most successful marketing leaders won’t be those who chase every new platform or AI tool. They’ll be the ones who understand that experience-driven content, strategic authority building, and genuine audience engagement work together to create visibility across all channels.

The question isn’t whether to adapt your content strategy — it’s how quickly you can position your brand to capitalise on these opportunities while your competitors are still trying to figure out what’s changed.

In this episode, Tim talks about:

• How content must demonstrate genuine E-E-A-T (Experience, Expertise, Authoritativeness, Trust) to stand out in 2025
• Why interactive content is becoming crucial for engagement and conversion
• Why multi-platform search optimisation is now essential, beyond just Google
• Which AI tools are becoming significant content discovery channels
• Why author expertise and demonstrated experience are key ranking factors

I saw SEO change more in 2024 than I ever expected, and in 2025 it’s going to be even bigger.Google might still have 8.5 billion daily searches, but OpenAI’s ChatGPT is catching up quickly with 1 billion daily messages (January 2025).Not only is Google facing a wave of new platforms — it’s also contending with agentic AI, where your audience isn’t even doing the searching themselves anymore.If marketers keep relying on the old approach of just ticking SEO boxes, businesses will vanish beneath the surge.In this video, I dig into:1. Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s2. How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans3. Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)4. What’s changed in content production — everyone’s publishing more than ever — and how I can ensure my pages shineAbove all, I’ve realised this next era of AI-driven search demands that marketers adapt swiftly.It’s not just about chasing higher Google positions; it’s about staying relevant wherever people — or their digital assistants — hunt for answers.If you're prepared to take on these changes, your brand will thrive, even as the gap between Google and AI engines keeps shrinking.

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Get the show notes:

⁠⁠https://exposureninja.com/podcast/346/⁠⁠

Watch this on YouTube instead:

https://exposure.ninja/seo-in-2025⁠

Listen to these episodes next:

Copy This IMPACTFUL Brand Marketing Strategy in 2025

⁠https://exposureninja.com/podcast/extra-048/⁠

COPY Hims’ $60M/Month Marketing Strategy

⁠⁠https://exposureninja.com/podcast/344/⁠

The Best SEO Strategies for 2025

⁠⁠⁠⁠⁠⁠⁠⁠https://exposureninja.com/podcast/341/⁠⁠⁠⁠⁠⁠

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