Welcome to The Expo Factor! The podcast that dives beneath the surface of trade show success to explore what really drives results: human connection, communication, and meaningful engagement.

In this episode of The Expo Factor, host Lee is joined by Han Leenhouts, founder of Sales & Pepper and author of Pepper Talk 2.0, to unpack the power of asking the right questions on the show floor. Whether you're an exhibitor, sales pro, or event strategist, this episode will help you ditch the pitch and start sparking real conversations.

Discover:

Why open-ended questions are the key to unlocking deeper dialogue.

The most common mistakes that kill booth engagement. How to qualify leads without sounding like a script.

The subtle art of reading visitor behaviour and body language.

When and how to end a conversation without being awkward.

Plus, Han shares a powerful story about a visitor who was nearly overlooked—until one smart question revealed a multi-million euro opportunity.

Tune in now and learn how to turn curiosity into connection, and questions into qualified leads.

Spotify - Hans contact Information

LinkedIn - https://www.linkedin.com/in/hanleenhouts/

Website -https://www.salesandpepper.com/

Join the conversation! Connect with Expo Stars on LinkedIn and share your thoughts on the podcast.

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