How do you get people to actually sign up to get your newsletter? And keep them there? Tori Dunlap of the platform Her First $100K and hit podcast and book Financial Feminist shares some incredible insights on how she amassed a whopping 100,000 subscribers to her email list in just one week.

You know, as someone who’s built my own business through content marketing, I'm always eager to learn new strategies to enhance and grow my audience. And let me tell you, it’s all about building a robust funnel. If you’ve been confused about how to transition your social media followers into email subscribers, you definitely don’t want to miss this episode.

We dove into the nitty-gritty of what a funnel actually is and why relying solely on social media can be so risky. It's like “building your business on borrowed land” - the algorithms can change, the platform can go down, and suddenly all those followers you’ve worked so hard to gain could disappear. Tori’s approach to creating a money personality quiz was such an eye-opener for me. Not only does it engage your audience in a fun and meaningful way, but it also provides them with immediate value. It's all about serving before you sell, folks! So, whether you're a seasoned entrepreneur or just starting out, these tips can seriously help you take your business to the next level. Let’s exit the grind and enter success on our own terms!

In this episode you will learn:

• How to address client needs through content creation - 12:28
• Embracing imperfection and improve through consistent practice - 19:51
• How to move your audience to platforms you control for long-term success - 23:33

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LINKS:

Tori’s Website

Tori’s Instagram

Tori’s TikTok

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Interested in buying ads for your business but don’t know the ins and outs? I had an inspiring conversation with Kwadwo, pronounced QUĀ.jo, an expert in Facebook and Instagram ads, and host of the Art of Online Business podcast. We talked about the world of Meta ads and discussed the perfect timing for businesses to bring on an ads manager versus handling it themselves. Kwadwo shared his journey from teaching in China to thriving in Mexico, illustrating a remarkable pivot in his career due to the pandemic. His insights into the nuances of ad management, and when it makes sense to invest in professional help, provided listeners with tangible takeaways to streamline their own business strategies.

What truly stood out was our discussion on the importance of crafting compelling ad content and making sure you get a good return on investment. Kwadwo emphasized the significance of effective messaging and how testing frameworks can dramatically lower lead costs. By sharing his Olympic gold medal testing framework, he illustrated a systematic approach to ad optimization, which has proven successful for many online entrepreneurs. Our conversation not only highlighted the potential of Facebook and Instagram ads but also encouraged listeners to place emphasis on the power of organic reach and engaging, authentic content as they scale their businesses.

You will learn:

• Ad management mistakes & misconceptions - 7:40
• How to optimize email lead conversion - 11:44
• How to expand reach with Meta targeting - 15:16
• How to test Ad’s using the Olympic Gold Medal Method - 21:22

Kim's LINKS:

FREE DOWNLOAD: 10 Tips to Make Better Video In Less Time (To Grow Your Revenue) click here

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Kwadwo’s LINKS:

Kwadwo’s Website

Kwadwo’s Instagram

The Art of Online Business Podcast

Discounted $1 Ad Testing Cheat Code: Learn & implement the repeatable system that can Cut Your Facebook & Instagram Lead Gen Costs In HALF & start getting leads that convert! Normally $37. Only $1 for the Exit Interview audience using the coupon KIMR.

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I just landed my first ever TEDx talk. How did it happen? What now?

In this short mini marketing episode you’ll learn:

• How to get invited to speak on stages
• The crucial thing you must do to be a speaker

EVERY FRIDAY 5-MINUTE MASTER CLASSES IN MARKETING

Every Friday I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee!

Please FOLLOW The Exit Interview with Kim Rittberg podcast and spread the word to your friends in person and on social!

Follow Kim on Social:

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Linkedin

YouTube

Grab the Freebies!

10 Secrets to Making Video That Makes You Money

How to Get Speaking Gigs Through Content

Meet Kim: Kim Rittberg runs an award-winning company that helps real estate agents & business owners grow their leads, income and credibility with video and podcasts. Before that, Kim was a TV news producer for a decade and trained thousands of people to be calm, cool and collected for live TV interviews. She also launched the digital video unit for Us Weekly leading to its $100 million sale, and was a video marketing executive at Netflix & PopSugar. She’s been featured in Forbes and Fast Company, and speaks on stages across the country. Kim ditched corporate once she found herself working in the hospital delivery room as she gave birth (seriously!) and now she is committed to helping business owners, coaches, agents & consultants find your own balanced path and build a thriving business!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Your business shouldn’t be your whole life, it should be the vehicle that helps create your dream life." Online Business Strategist Gemma Bonham-Carter is here this week to tell us about her journey from public health to a seven-figure digital entrepreneur - and it is nothing short of inspirational! Gemma’s knack for creating meaningful connections with her audience and her valuable insights into online courses, email marketing, and integrating AI blew me away. For anyone struggling with the challenges of launching a successful online course, her advice about building a visible brand and engaging actively with your audience is golden. Plus, she shared some amazing tips on the importance of email marketing and creating effective lead magnets that truly serve your audience's needs.

One of the biggest takeaways from our chat was how she emphasizes aligning your business model with your personal goals and lifestyle. It's so easy to look at others and think you have to mimic their path to find success, but Gemma really drives home the point that your business should fit your life, not the other way around. She shared her own experiences of setting boundaries to ensure she spends quality time with her family, which is a reminder we all need sometimes. If you haven't listened to our episode yet, trust me, you don't want to miss it.

In this episode you will learn:

• Mistakes people are making when launching courses and building online businesses - 2:30
• How Gemma went from a public health worker to a 7-figure digital entrepreneur - 05:01
• How to scale & launch a successful online course - 7:25
• How to grow your newsletter - 12:55
• How to engage recipients, establish credibility, inspire action - 16:49
• Who to hire to help you grow your business - 20:49
• How to craft successful lead magnets that address immediate pain points to grow your email list - 30:01

SIGN UP FOR VIDEO BOOT CAMP INTENSIVE

Follow host Kim Rittberg on Instagram & Subscribe to Kim's YouTube Channel to Make Better Videos that Convert

Please spread the word to your friends and leave us a rating and review on Apple Podcasts!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did you know people spend over 2 hours a day on social media? Do you want more clients without wasting time or feeling awkward on social media? This episode shares some tips on how to do that!

And come to the FREE Live Workshop for self-employed pros—real estate agents, consultants, coaches, and founders—who want to boost leads, revenue, and visibility through video and social media (without looking foolish).

Inside the workshop, you’ll learn:

• The #1 thing you need to do to get clients from video
• The biggest mistake most people make with social media content
• A top trick to make videos that actually attract leads
• How to show up confidently on camera (no cringe!)
• The best way to engage and convert leads
• How to make video faster and with less stress

🎧 Hit play and find out why this is a must-attend for service pros ready to grow.

Sign up - don’t miss out!

EVERY FRIDAY 5-MINUTE MASTER CLASSES IN MARKETING

Every Friday I drop a very short (less than 5 minute) video marketing tip to help you level up your business while sipping your coffee!

Please FOLLOW The Exit Interview with Kim Rittberg podcast and spread the word to your friends in person and on social!

Follow Kim on Social:

Instagram

Linkedin

YouTube

Grab the Freebies!

10 Secrets to Making Video That Makes You Money

How to Get Speaking Gigs Through Content

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I wanted to share a personal moment I had recently. I was on a plane after delivering my first keynote, and to my surprise, I started sobbing. Not out of sadness, but because I finally paused to reflect on how far I've come. From marketing myself to systematizing my teachings and launching courses, I've been on quite a journey! That moment reminded me of the importance of celebrating our wins, no matter how big or small. Whether it's appearing on camera for the first time or landing a client through social media, these are all victories worth acknowledging. So, take a moment, pause, and give yourself a pat on the back for how far you've come. You deserve it!

In this 5 minute episode you’ll learn:

• Why its important to stop and reflect
• How to celebrate milestones
• How to establish a growth mindset

If you're aiming to grow your video presence, check out my free tips at kimrittberg.com/tips. Keep celebrating those wins! And hey, if you're interested in more tips about being dynamic on camera, follow me on Instagram or LinkedIn!

Make sure to subscribe to hear every Friday 5-minute marketing master class! And Wednesdays are inspirational founders!

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.