This episode is a live recording of Fred Copestake’s show for the Alchemie Network where he shares insight on sales with procurement professionals.

Fred kicks off the Sales Today: Procurement Special Series with a time-travelling journey through the evolution of sales - from the efficient, process-driven methods of the 1950s to today’s collaborative, value-led partnerships.

Expect punchy takeaways, entertaining side notes, and hard-earned wisdom from someone who’s trained over 10,000 salespeople in 38 countries. This episode explores:

• Why process still matters (and what it looks like now)
• How psychology shaped the sales styles of the 1960s
• Why the 1980s created the ‘sleazy’ salesperson stereotype
• What really sparked the shift to consultative and value-based selling
• How AI and modern tools can help salespeople be smarter and more human
• The power of partnering skills and what procurement should look for

Fred also shares a few tools, a couple of cheeky jokes, and some serious thoughts on how procurement and sales can truly work together - without trickery, tension, or tug-of-war.

A must-listen if you want to spot great sales behaviours, avoid the dodgy ones, and create better buying relationships.

Join the Alchemie Network for FREE to connect with other forward-thinking professionals and get access to more events like this.

Connect with Fred on Linkedin

https://linktr.ee/fredcopestake

Watch this episode on YouTube

https://youtu.be/BJsuQDRxE_o