Have you ever considered launching your own event but felt overwhelmed by the prospect? In this episode, I sit down with JC Hite, the visionary behind Scale with Stability Summit, to uncover the strategic decisions and lessons learned from creating a faith-based business conference for entrepreneurs and CEOs.

• How partnering with a university dramatically reduced costs for AV and catering
• The decision to invest in high-profile speakers rather than lowering ticket prices
• Balancing celebrity appeal with relevant content to serve attendees

JC explains his long-term strategy of using events as a branding tool, including:

• Cultivating connections with industry leaders and celebrities
• Leveraging these relationships to attract other speakers and sponsors
• Creating a ripple effect of value for attendees and speakers alike

We discuss the importance of vulnerability and continuous improvement, including:

• Actively seeking criticism from VIP attendees
• Adapting track structures based on attendee preferences
• Addressing unexpected challenges, like the lack of coffee for non-VIPs

JC opens up about:

• The stress of working towards a fixed deadline
• Strategies for coping with financial pressures
• The unexpected generosity that can arise from building genuine relationships

Whether you're considering your first event or looking to enhance an existing one, this conversation offers valuable insights into the strategic thinking required for success. JC's candid reflections on both triumphs and missteps provide a roadmap for anyone looking to create impactful experiences in the world of faith-based business events.

website: https://scalewithstability.com/

Instagram: https://www.instagram.com/jc.hite/

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

Have you ever wondered what it takes to create an event that truly resonates with your audience? In this episode, I sit down with Angie Callen, a serial entrepreneur and founder of Career Benders and The Modern Coach, to uncover the secrets of crafting unforgettable event experiences.

As a self-proclaimed "recovering engineer who loves people," Angie brings a unique perspective to event planning that combines meticulous attention to detail with a deep understanding of human connection. We explore how this blend of skills can elevate your events from good to extraordinary.

• Understanding your audience's needs and desires
• Aligning event objectives with attendee expectations
• Creating consistent messaging from first contact to post-event follow-up

We discuss the power of personalized touches, including:

• Tailoring swag bags to individual preferences
• Sending handwritten notes before and after the event
• Leveraging video messages to build excitement and connection

Angie reminds us that at the core of every successful event is the human experience. She shares insights on:

• Fostering genuine connections among attendees
• Creating opportunities for transformation and growth
• Balancing structure with flexibility to allow for serendipitous moments

Learn how to:

• Maintain momentum from registration to arrival
• Continue the event experience long after attendees have gone home
• Use technology to enhance community-building before, during, and after your event

Whether you're planning your first event or looking to breathe new life into an established gathering, this conversation offers valuable insights for creating experiences that truly resonate with your audience.

Angie leaves us with a powerful reminder: "Be authentic and think about the human." It's a simple yet profound approach that can transform your events from forgettable to unforgettable.

Website: ModernCoach.co

LinkedIn: https://www.linkedin.com/in/angiecallen/

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.

Have you ever wondered what it takes to create a successful event that keeps attendees coming back year after year? In this episode, I sit down with Michael (Mike) Stelzner (and my boss), the visionary behind Social Media Marketing World, to uncover the secrets of building and sustaining a thriving conference in the ever-changing landscape of digital marketing.

With 12 years of experience under our belts, Mike and I reflect on the journey of Social Media Marketing World, from its humble beginnings to becoming a must-attend event for marketers worldwide. We explore the challenges, triumphs, and pivotal decisions that have shaped the conference over the years.

Mike shares valuable lessons on:

• The importance of data-driven decision making in shaping event content
• Strategies for keeping content fresh and relevant year after year
• How to leverage AI to streamline event planning and marketing
• The power of flexible payment options to increase accessibility

We discuss how Social Media Marketing World has evolved to meet the changing needs of its audience, including:

• Narrowing the focus to serve small businesses and creators
• Introducing new tracks and ticketing options to address emerging trends
• Balancing innovation with financial responsibility

Despite the growing influence of artificial intelligence, Mike emphasizes the continued importance of the human touch in event planning and execution. We explore how to strike the right balance between leveraging technology and maintaining the personal connections that make events truly special.

Whether you're planning your first event or looking to revitalize an existing one, this conversation offers invaluable insights on:

• Building and nurturing a loyal audience
• Creating unforgettable experiences that keep attendees coming back
• Staying ahead of industry trends without losing sight of your core audience

Join us for a behind-the-scenes look at the strategies and decisions that have made Social Media Marketing World a cornerstone event in the digital marketing industry. Discover how to apply these lessons to your own events and marketing efforts, and learn why sometimes the boldest moves can lead to the greatest rewards.

• Social Media Marketing World
• Instagram: https://www.instagram.com/stelzner
• LinkedIn: https://www.linkedin.com/in/stelzner/
• Facebook: https://www.facebook.com/stelzner/
• X/Twitter: https://x.com/Mike_Stelzner

Mentioned in this episode:

Bold Push

Boldpush+ offers everything you need to build a profitable event in 2025. Community, live events, courses, exclusive discounts, and advanced insight.