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サマリー
あらすじ・解説
The Entrepreneur Within Podcast is a weekly audio show dedicated to the innovation community hosted by Mark Roberts.
This episode's guest is Dom Dwight, Strategy & Innovation Director at Taylors of Harrogate, makers of Yorkshire Tea.
Dom’s personal career path has seen him work as a journalist and editor before becoming a marketing director and then leading Taylors of Harrogate’s innovation programme. He talks candidly about the benefits, and challenges, of running that department within a major organisation. But most importantly, he talks about how innovation has led Yorkshire Tea to become the country’s biggest brand from third place in just a few years.
Innovation leads directly to growth, and this episode shows exactly how successful it can be.
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