What drives Gen Z’s rental decisions in today’s financial climate? In this episode, Entrata President Chase Harrington and industry expert Virginia Love unpack insights from a January 2025 survey conducted with Qualtrics, featuring over 2,000 U.S. renters. They dive into Gen Z’s reasons for renting, the challenges they face in pursuing homeownership, what they prioritize when choosing a rental, and how technology is shaping their rental journey. Tune in for a data-driven look at the next generation of renters and what it means for the future of housing.

Looking to optimize your pricing and leasing strategies? Join Entrata’s VP of Sales Nick Miller, Industry Principal Amy Roos, and Data Science Manager Mattie Langford as they discuss how revenue intelligence uses machine learning to provide actionable insights—allowing property managers to set the most profitable rates and predict renewal likelihoods.

They’ll discuss best approaches to revenue management, how revenue intelligence can enhance innovation and insights, ways revenue intelligence continues to expand upon its capabilities, and how to choose the right revenue intelligence tools

As the multifamily industry evolves, so do the marketing strategies and customer experiences that accompany it. Laurel Zacher, Founder & CEO at LZ Strategic, joins Entrata’s Virginia Love to discuss the shift from traditional marketing to a “help-first” philosophy in the multifamily space, the importance of personal connections for better retention and referrals, and the role of technology in enhancing the leasing experience. Join them as they share ideas on creating authentic marketing content, balancing positivity with transparency, and gathering feedback in innovative ways.