The Empire Builders Podcast

著者： Stephen Semple and David Young
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  • Reverse engineering the success of established business empires.
    The Empire Builders Podcast
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  • #170: Connect 4 – Tic Tac Checkers

    #170: Connect 4 – Tic Tac Checkers
    2024/09/11
    Dave Dave Young had no recollection of this game. Really, he didn't know. But after hearing this story he applauds Howard Wexler for knowing himself. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [JS Pest Control Ad] Dave Young: Welcome to the Empire Builders podcast. Dave Young here with Stephen Semple. And we're telling the stories of empires that were built up by people with an idea, business people. And Stephen just whispered today's topic into my ear and I don't know. Stephen Semple: You know the game. Connect Four. Dave Young: Connect Four. I don't think I've ever played Connect Four. It's a game? Stephen Semple: You've never played. Dave Young: You're telling me it's a game. Stephen Semple: It's a game. I'm telling you it's a game. Dave Young: Is it a computer game? Stephen Semple: No. Dave Young: It's a board game. Stephen Semple: No, no, it's not a board game either. And that's what makes it interesting. It's the one which is a vertical game and you connect four, you drop them in the top and you connect ... Dave Young: Oh, you drop those little things. Yeah. No, I've never played that. Stephen Semple: You've never played it? Okay. Dave Young: No, I never have. I've seen people doing it and I thought it was, well, it's just sort like cornhole or some stupid thing. Stephen Semple: But now you the game ... Dave Young: I've seen people playing it with a giant set and beers in their hands. Stephen Semple: Yeah. Okay. Dave Young: Okay. Stephen Semple: All right. Dave Young: It's that game. Stephen Semple: It's that game. Well, despite the fact you've never played ... Dave Young: Let me guess, let me guess. Stephen Semple: It's done pretty well. Dave Young: Let me guess. You have to have four colors in a row. Stephen Semple: You have to have four colors in a row. That's it. That's it. Connect Four. Dave Young: All right. Stephen Semple: Despite the fact that you've never played the game, it has done pretty well. Sorry. Dave Young: How many do they sell? Let's get that in. Stephen Semple: About 10 million a year. Dave Young: All right. That's it. Thanks for joining us on the Empire Builders. Stephen Semple: Wow. It's amazing how many times we do this stuff and you know something about the company. I would never have guessed that this is the one that you would not know it. Dave Young: Look, I don't even know if I want to admit this, but yeah, I don't have friends that invite me to play games. Stephen Semple: But I would've thought you would've at least remembered the advertisement. It's a pretty iconic ad that has been done. It was back in the late seventies and it was two kids playing. Dave Young: This was around in the 70s? Stephen Semple: Yes. Dave Young: Did I just wake up from a coma? Stephen Semple: You must have. There was a really iconic advertisement where the two little kids would be playing and the girl would say, "I won." And the boy would go, "I can't see it. Where?" And then she would point out the four in a row and he'd be like, "Pretty sneaky sis," and then pull a little thing and all the pieces would fall. Dave Young: Yeah. I have no memory of this. Stephen Semple: Where were you from? Nebraska. Dave Young: That's basically it. We were too busy working on cornhole technology. Stephen Semple: I guess. Anyway,
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    18 分
  • #169: Hilton – Unlucky???

    #169: Hilton – Unlucky???
    2024/09/04
    Conrad Hilton, despite being unlucky, created what we now know to be the hotel experience. Always improving customer experience. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner Dave Young. Before we get into today's episode, a word from our sponsor, which is, well, it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [Tommy Cool HVAC Ad] Dave Young: Welcome back To the Empire Builders podcast. Dave Young here with Stephen Semple, and we're telling the stories of empires, people that started with a little idea that ended up being huge. And as we got started here, Stephen whispered in my ear that we're going to talk about Hilton. Stephen Semple: Yeah. Dave Young: And we're not talking about Conrad's granddaughter Paris Hilton who made a big name what in the '90s? Stephen Semple: I was wondering if you were going to go there. Dave Young: She's like chapter three of this story, I think. Stephen Semple: We don't have time for that story. Dave Young: For her to have that lifestyle, grandpa's got to make a lot of money. Stephen Semple: Yeah. Well, Conrad Hilton, I mean, Hilton is huge. Dave Young: Yeah. Stephen Semple: They now have over a million rooms. They have like 7,500 locations in 124 countries. But the interesting thing is Conrad Hilton really invented how we look at hotels today. Dave Young: Okay. Stephen Semple: He really is the founder of that idea. And as we go through this story, one of the things that really captivated me about this story, a lot of times when we're covering these things, yes, people have an observation, and yes, they're brilliant. But there's always this bit of element of luck. There's a little bit of this catching lightning in a bottle. Conrad Hilton was terribly unlucky and it's amazing the things that he had to overcome. Dave Young: Oh wow. Stephen Semple: This guy did not have luck on his side. So I want you to keep that in mind as we go through this story, which makes me admire him more actually. Dave Young: Sure. And as I think about what that brand means to me, before I know the story. I don't think in my youth I had a whole lot of experience staying at a Hilton hotel, but there were certain hotel brands that meant something, that people understood. Stephen Semple: Yeah. Dave Young: If you knew if you were staying at a Holiday Inn on an interstate highway, if it had the word Holidome on it, you're in for a nice swim and a good time in an air-conditioned big space. Stephen Semple: Yes. Dave Young: And if you had the money and you were traveling for business or something, you knew that the Hilton brand- Stephen Semple: Yes. Dave Young: Would be a consistently better experience than most one-off hotels. Most. But there was always, every downtown always had one grand hotel. Stephen Semple: Yes. Dave Young: But then if they had a Hilton too, you'd say, "Oh, well the Hilton, right?" Because the other ones have their quirks. Stephen Semple: Yeah. And I think- Dave Young: The Hilton was always going to be a traveler, a business traveler's hotel. Stephen Semple: I travel a fair bit and I like staying in Hiltons, but I think before we go into the story, I think there's one mistake though that the, and hopefully somebody from Hilton listens to this and calls us and we can help them clean this up for them. They have one mistake that I think they've all done because they all now have all sorts of different brands. Hilton's got like 24 different labels or whatever. Here's the thing that they need to do. They need to look at each one of them and make them ...
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    20 分
  • #168: Uno – Say My Name, Say My Name

    #168: Uno – Say My Name, Say My Name
    2024/08/28
    Would you remortgaging the house, driving around the country and put your home address in the public for Millions? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Sample is a marketing consultant, story collector, and storyteller. I'm Stephen's sidekick and business partner, Dave Young. Before we get into today's episode, a word from our sponsor, which is, well it's us, but we're highlighting ads we've written and produced for our clients. So here's one of those. [JS Pest Control Ad] Dave Young: Welcome back to the Empire Builders Podcast. Dave Young here alongside Stephen Sample and we're talking about empires and ideas that people had that turned into something big. And as Steve started the countdown for the recording, he told me that today we're going to talk about UNO, the card game UNO. And I got to admit that I didn't play UNO as a kid. Stephen Sample: Oh, you didn't? Okay. Dave Young: I didn't know anything about UNO until I got married and my wife liked UNO and we taught it to our kids. Stephen Sample: Yeah. Dave Young: And I learned- Stephen Sample: So you played it with your daughters then, did you? Dave Young: Yeah. Yeah. Stephen Sample: Yeah. My nephew- Dave Young: It's a vicious game. Stephen Sample: It is a vicious game. My nephew used to love playing UNO, so I'd play it with my niece and nephew, but what would be funny is, for whatever reason, he would end up being the one getting all the cards and you have these little hands and he'd be holding- Dave Young: Oh yeah. Yeah. Stephen Sample: Now the funny thing is he would think it was hilarious that he would have all these. So it was kind of fun because he would find it funny that he'd have, "Well I clearly had the advantage because I've got all the great cards because I have half the deck in my hand." Dave Young: Yeah. How can I lose? Stephen Sample: How can- Dave Young: How could I lose? That's like me on a golf course. I've got way more golf experience than you do because I hit the ball a lot more than you do. Stephen Sample: So as soon as I got looking into UNO, I couldn't help but have all these really great memories of Jeffrey and Robin and playing UNO with them because it really is a great game to play with kids. Dave Young: Yeah. It's fun and, like I said, I always feel bad giving somebody a card that loads their hand up. I don't know why. That's just- Stephen Sample: The way you are. Dave Young: I don't have that killer instinct. Stephen Sample: So just to put in perspective how big UNO is, UNO is the best-selling card game in history. Dave Young: Really? Stephen Sample: Yes. Number one. Dave Young: Okay. By defined as a game specifically with those like that? Stephen Sample: With cards, like a card game. Dave Young: Yeah, but not- Stephen Sample: Selling card game. Dave Young: They haven't sold more cards than Bicycle playing card company. Stephen Sample: No. No because- Dave Young: But just a specific game. Stephen Sample: Yes. They've sold 150 million packs in 80 countries. Dave Young: That's a lot of UNO cards. Stephen Sample: That's a lot of UNO cards. It sure is. Dave Young: And 80 countries? Stephen Sample: Yes. Dave Young: See, that makes sense because you don't need to speak English to play UNO. Stephen Sample: Right. It's very simple. Right. You don't need instructions for it. Dave Young: It's numbers and colors. Yeah. Stephen Sample: Yeah. So it was invented by Merle Robbins in 1971 in Cincinnati. So the 1970s- Dave Young: '71. Okay. Stephen Sample: Yeah. It was 1970s. Lots of tension. Gas prices are crazy. Gas rationing, Vietnam, the stuff going on with Nixon,
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    16 分

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Reverse engineering the success of established business empires.
The Empire Builders Podcast
マネジメント リーダーシップ マーケティング 経済学
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