In this episode we’re laying it all out—what’s shifting, what’s staying, and where we see the wedding industry heading in late 2025 and into 2026.

From consumer spending habits and brand fatigue to AI, content evolution, and the rise of intentional weddings, we’re unpacking the real trends shaping your wedding business future. If you want to stay relevant, refine your strategy, and get ahead of what’s coming, this is your episode.

Produced by Talkback Media info@talkbackmedia.com.au

In this debut episode of The Edit by Engaged Creative, we’re diving straight into one of the biggest questions we get from bridal designers: When is the right time to launch your next campaign?

We unpack what “Bridal Market” really means, how to align your marketing with both buyer and consumer timelines, and the biggest mistakes we see brands make when it comes to visibility and timing. Whether you're planning your next lookbook, Collection launch or making plans for October Bridal Market, this episode will help you build buzz, not just content.

If you're a bridal designer ready to stop guessing and start marketing with purpose, this one’s for you.

Produced by Talkback Media info@talkbackmedia.com.au

We’re Aimee and Sophie, co-founders of Engaged Creative, a creative marketing agency dedicated to helping wedding businesses thrive. This channel is your go-to destination for weekly podcast episodes packed with practical advice, industry trends, and marketing strategies tailored specifically for wedding vendors in Australia and around the world.

Whether you're a bridal designer, boutique, venue, photographer, stylist, celebrant, florist, videographer, caterer, or any creative in the wedding space, this podcast is for you.

👉 Expect real talk, fresh ideas, and zero gatekeeping.

🎧 New episodes drop every Tuesday.

Produced by Talkback Media info@talkbackmedia.com.au