• The Ecommerce Insights Show

  • 著者： The Good
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The Ecommerce Insights Show

著者： The Good
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  • Welcome to The Ecommerce Insights Show, brought to you by The Good! This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas. Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same. Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week. Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more! We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…
    © 2020 The Good Group, Inc.
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あらすじ・解説

Welcome to The Ecommerce Insights Show, brought to you by The Good! This weekly podcast gives ecommerce leaders specific, actionable advice for accelerating the growth of their business without pulling their hair out or making sacrifices in other areas. Our team of Conversion Rate Optimization (CRO) consultants has been helping global brands like Adobe, Xerox, and The Economist accelerate their growth for more than a decade – and now we’re leveraging all of those relationships and experiences to help you do the same. Every Monday, one of our team members will get you started with a brief, actionable piece of CRO advice. You can implement these tactics right away to make your business 1% better every single week. Every Thursday, we sit down with industry experts to go deep on a specific aspect of running a successful Ecommerce business. You’ll learn about things like how to run a successful ad campaign, how to produce more accurate revenue and inventory forecasts, how to deliver a world class customer experience, and so much more! We’re just as committed to growing your business as you are, so if you’re sick of winging it and ready to start crushing it, roll up your sleeves and grab a notepad, because it’s time to get to work…
© 2020 The Good Group, Inc.
マーケティング 経済学
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エピソード
  • Revisiting And Refreshing Our Company Values - Jon MacDonald and Natalie Thomas

    Revisiting And Refreshing Our Company Values - Jon MacDonald and Natalie Thomas
    2022/12/01

    What makes a company different from the rest? The core values at The Good reflect who we are and what's important to us. In this special episode, Jon and Natalie return to discuss how they came up with our core values and why they're critical in our day-to-day operations.

    In this episode, you’ll learn things about:

    • What being a B Corp-certified company means for us
    • How The Good came up with our core values
    • How our core values affect the direction of the company and its employees
    • Why EOS was a good fit for us and how it helped us implement the core values


    Learn more about Jon and Natalie here

    • Connect with Jon and Natalie on LinkedIn
    • Follow Jon on Twitter
    • Check out The Good’s blog


    Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)


    The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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    47 分
  • How to Streamline Customer Support to Improve Efficiency (& Customer Experience) - Nicole Baqai

    How to Streamline Customer Support to Improve Efficiency (& Customer Experience) - Nicole Baqai
    2022/11/17

    Providing customer support can be exhausting, time-consuming, and even scary at times. This week, Nicole shares that it doesn't have to be. By streamlining your customer support channels into one place and having a 'universal inbox', you can not only improve your brand's efficiency in addressing your customers' concerns, but you can also create a better and lasting relationship with them.

    In this episode, you'll learn:

    • How to tailor customer support strategies based on your audience
    • Why it is important to create a personalized experience for your customers
    • How other brands are using customer support as a differentiator vs as a tool just for handling tickets
    • How to turn negative experiences into positive ones through great customer support setup

    If you're interested in increasing your efficiency and providing the best support for your customers, then this episode is for you.

    Learn more and Nicole and her resources here:

    • Connect with Nicole on LinkedIn
    • Follow Nicole on Twitter
    • Reach out to her via email

    Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)

    The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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    41 分
  • The Power of Email Automation (And Personalization) - Lexie Bennet

    The Power of Email Automation (And Personalization) - Lexie Bennet
    2022/11/10

    Why is it essential to set up automated flows for your email marketing? This is what Lexie Bennet, an independent email marketing consultant, talks about in this week’s episode. She also shares her latest passion: pop-up and post-flow quizzes that greatly impact personalizing your brand’s email content.


    We also discuss flows versus broadcast emails, Lexie’s tips on copywriting, different types of email flow you can focus on, and the importance of personalization.


    In this episode, you’ll also learn:

    • How post-flow and pop-up quizzes help with personalization and shipping concerns
    • Why audits are important in correcting and optimizing automated flows and triggers
    • Why you need to dedicate time and effort to set up your automated flows
    • How to do pop-ups correctly so they’re helpful instead of annoying

    Learn more about Lexie and her resources here

    • Connect with Lexie on LinkedIn
    • Follow Lexie on Twitter
    • Say hello and reach out through her email


    Want to be a guest on our show? Have feedback or ideas for how we can improve? Send your thoughts over to podcast@thegood.com. We'll be keeping an eye on that inbox. :)


    The Ecommerce Insights Show is brought to you by The Good, a Conversion Rate Optimization (CRO) consultancy specializing in helping ecommerce businesses accelerate their growth through better research, testing, and design. Learn more about our team, our work, and our services at www.thegood.com.
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    46 分
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