Jim Murphy is a high-performance coach, author, and creator of the Inner Excellence Methodology. He’s coached Olympians, world-class athletes, and business leaders to achieve breakthrough results by mastering their inner game. In this episode, Jim shares how his book Inner Excellence went viral after NFL star AJ Brown was seen reading it mid-game, and he unpacks the mindset shifts that lead to fearless performance, deeper fulfillment, and extraordinary results. Listeners will gain powerful insights into letting go of outcomes, embracing vulnerability, and training the mind for both peak performance and a meaningful life.

Today we discussed:

00:00 Start
01:05 Introducing Jim Murphy
01:48 AJ Brown's Impact on the Book
03:39 Book's Viral Success & Printing Issues
05:03 Jim Murphy's Personal Journey
06:41 Core Principles: Identity & Letting Go
08:27 Redefining Fear & Success
10:47 Business Leadership Applications
12:10 Daily Goals & Mindset Training
13:27 Spiritual Elements in Coaching
14:26 Vulnerability & Humility Breakthroughs
15:59 Society vs Inner Excellence
17:16 From Doing to Being Mindset
18:13 Handling Increased Exposure

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Michael Tchong, innovation expert and founder of UberTrends, joins John Jantsch to reveal how seismic shifts in consumer behavior and technology are reshaping marketing. Recognized by the Daily Telegraph as America’s most influential trend spotter, Michael has helped brands like Apple, American Express, and Mercedes-Benz anticipate the future. In this episode, he breaks down the difference between fads and lasting Uber Trends, explores the rise of AI and transparency, and shares how businesses can turn emerging shifts into real opportunities.

Today we discussed:

00:00 Start
01:03 Meet Michael Tchong
02:04 What Are Uber Trends?
03:08 Uber Trends in Action
03:56 Breaking Down Uber Trends
04:31 Time Compression Explained
05:27 My Trend-Watching Journey
07:27 Trends vs. Fads
09:22 Using Trends for Business
11:26 Digital Marketing & AI Boom
14:35 Customer Experience Wins
15:47 The Transparency Revolution
20:24 How to Spot Trends
22:27 Critical Data Analysis

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Victoria Downing, president of Remodeler’s Advantage, has been leading top-performing peer groups for over three decades, helping business owners across North America achieve greater profits, stronger leadership, and better work-life balance. In this episode, she reveals how the structure, accountability, and shared wisdom of peer groups can cut your growth timeline in half. From managing group dynamics to fostering a culture of investment in teams, Victoria shares proven strategies any entrepreneur can apply to thrive.

Today we discussed:

00:00 Start
00:53 Introducing Victoria Downing
01:34 Remodelers Advantage Vision
02:58 Peer Groups as the Core Tool
04:06 Peer Group Structure & Impact
05:33 Adding Tactical Roles
07:23 Challenges for Remodelers
09:17 Peer Accountability & Transparency
11:54 Tech & Innovation
13:25 Group Dynamics & Placement
16:33 Success Stories
18:26 Other Peer Group Models
19:22 Industry Trends & Future

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Sara Nay is the CEO of Duct Tape Marketing and author of Unchained: Breaking Free from Broken Marketing Models. With over 15 years of experience helping small businesses grow, Sara returns to discuss the powerful concept of owning your marketing strategy. In this episode, she unpacks the shift away from outdated agency models toward building lean, AI-enabled systems and internal capabilities. Learn how to take control, simplify your marketing, and build lasting assets that fuel growth.

Today we discussed:

00:00 Introduction
00:52 Introducing Sara Nay
03:30 Costs and Risks of Outsourcing Marketing
06:31 Simplifying Marketing Through Focus and Strategy
08:29 Importance of Strategy Over Tactics
10:39 Evolving Marketing Roles: From Doers to Orchestrators
14:37 Adapting to AI: Career Mindset and Skill Development
16:34 Marketing Execution as an Asset: Owning vs Renting
19:27 The Role and Evolution of the Fractional CMO

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Rhea Allen is the President and CEO of Pepper Shock Media, host of The Marketing Expedition Podcast, and a branding expert who helps businesses build unforgettable brands from the inside out. In this episode, she dives deep into the connection between culture and branding — and why your internal team is the foundation of how the world sees your business. Discover practical strategies for aligning HR and marketing, fostering employee buy-in, and using storytelling to shape a culture that truly represents your brand.

Today we discussed:

00:00:00 Start
00:00:52 Introducing Rhea Allen
00:01:39 Culture vs. Brand
00:02:45 Hiring for Culture Fit
00:03:46 Culture & Brand Camp
00:05:27 Team Buy-In Through Values
00:06:29 Storytelling in Culture
00:07:47 Storytelling in Marketing
00:08:31 Rise of Authentic Stories
00:10:28 Authenticity vs. AI
00:13:19 Fun & Engagement in Culture
00:18:21 Culture ROI: Retention & Happiness
00:19:52 Final Thoughts
00:21:36 Closing & Contact Info

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Laura Ries is a globally recognized branding strategist, bestselling author, and president of Ries & Ries—the firm she leads alongside her father, legendary positioning pioneer Al Ries. In this episode, she unveils the powerful concept behind her latest book, The Strategic Enemy, and explains why great brands don't just stand for something—they stand against something. Discover how identifying a strategic enemy can give your brand clarity, focus, and unstoppable energy.

Today we discussed:

00:00 Start
00:52 Introducing Laura Ries
03:04 Defining a Strategic Enemy vs Competitor
03:37 Examples of Strategic Enemies in Branding
05:02 Understanding the Enemy as a Problem or Alternative
06:11 The Importance of Finding and Focusing on Your Enemy
06:52 Southwest Airlines: A Case Study in Focus and Enemy Positioning
08:08 Narrowing Focus as the First Step in Positioning
09:01 Category Importance and Brand Examples
12:46 Framework for Building a Brand and Finding Your Enemy
15:52 Entrepreneurial Success Stories: Airbnb and Others
18:33 Innovative New Brands and Category Ownership
20:40 Risks and Realities of Creating a Strategic Enemy

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Sara Nay is the CEO of Duct Tape Marketing and a pioneer in strategy-first marketing for small businesses. With over 15 years of experience in roles from intern to fractional CMO, she now leads the charge in redefining what it means to run a successful, modern agency. In this episode, Sara unpacks her new book Unchained, which introduces the groundbreaking “anti-agency” model—a practical, AI-enabled approach that empowers business owners to stop renting their marketing and start owning it. Listeners will walk away with actionable insights on building lean, AI-enhanced marketing teams and why leadership—not just execution—is the future of scalable growth.

Today we discussed:

00:00 Start
00:43 Introducing Sara Nay
01:37 Identifying Problems with the Traditional Agency Model
03:30 The Anti-Agency Model and AI's Impact on Marketing
05:22 Timeless Marketing Principles in the Age of AI
07:23 Challenges and Dangers of AI Adoption in Small Business Marketing
09:47 The Fractional CMO Plus Model for Small Businesses
14:45 Agency Mindset Shift to Stay Relevant in the AI Era
16:36 Practical Steps for Small Businesses to Take Ownership of Marketing
18:22 How Small Businesses Should Approach AI Integration
20:33 Closing and Resources

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Stacey Hylen is an internationally recognized business coach, growth strategist, and former Vice President of Chet Holmes International. With over two decades of experience helping entrepreneurs and Fortune 500s uncover untapped revenue, she is the author of the upcoming book Hidden Profits: More Clients and Cash. In this episode, Stacey reveals powerful, actionable strategies to boost profits—without spending more on marketing—including reactivating past clients, raising prices with confidence, and fixing hidden “profit leaks.” Tune in to discover how to shift from scarcity to abundance and transform your business into a revenue-generating machine.

Today we discussed:

00:00 Start
00:52 Introduction to Stacey Hylen
01:28 Hidden Profits Concept and Initial Story
02:38 Raising Prices and Overcoming Fear
03:44 Narrowing Focus and Attracting Ideal Clients
05:32 Profit Leaks and Focus on Revenue-Generating Activities
06:39 Shifting Sales Mindset from Selling to Serving
07:54 Business Owners' Relationship with Profit
09:48 Low Hanging Fruit: Reactivating Past Clients
11:42 Come Back Strategy Success Stories and Lessons
12:47 Repackaging and Repositioning Offers
13:53 Hidden Profits Framework: Reactivation and Upselling
15:06 Team Involvement in Sales and Cross-Selling
16:37 From Commodity to Couture: Positioning for Value
18:24 Surprising Client Results and Simple Strategies
20:02 Closing and How to Connect with Stacy Hyland

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