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Michelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable.

From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional alignment, and no-nonsense mentorship.

In this episode, she joins Danny Gavin to unpack the real challenges (and surprising rewards) of marketing technical products, mentoring young professionals, and thriving in male-dominated, B2B industries. It’s a conversation grounded in experience with lessons for every level of marketer, agency leader, or business builder.

Episode Highlights:

• Discover Michelle’s approach to mentoring with empathy, balancing encouragement with real-world advice.
• Michelle shares her entrepreneurial growth journey from solo consultant to scaling agency founder, as well as her experience working in traditionally male-dominated industries.
• Michelle defines B2B marketing as every interaction that builds toward a purchase, not just the campaigns.
• Hear how a 48-hour hurricane-response launch proved the power of balancing strategy and speed.
• Learn why Michelle prioritizes cross-functional buy-in and long-term content planning over quick hits.

Episode Links:

• Michelle Miller on LinkedIn
• Creativate

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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What started as a frustrated student’s question turns into two powerful interviews about the chaos of modern marketing job descriptions.

Danny Gavin sits down with PPC experts Navah Hopkins and Sarah Stemen to expose the gap between what companies want and what one human can realistically do, especially at a part-time salary.

From overloaded listings to mental burnout, this episode is packed with practical hiring tips, career strategies, and real talk for both marketers and employers. Whether you’re hiring, job hunting, or redefining roles within your team, these conversations offer essential clarity.

Episode Highlights:

• Through candid conversations with PPC experts, Navah Hopkins and Sarah Stemen, this episode exposes the major flaws that exist in the marketing job market - from unrealistic expectations to compensation disparities.
• Navah believes overloaded job descriptions are fueled by a lack of understanding from employers on time requirements, as well as AI tools that can pad the posting with unrealistic responsibilities.
• Navah encourages job seekers to promote all avenues of experience, offers interview tips, and gives a few red flags to look out for during the process.
• Through discussion of the complexity of PPC, Sarah details the many strategic skills required that may be overlooked or misunderstood by employers.m
• Due to the capacity required for effective marketing efforts, Sarah suggests that businesses should consult with an agency the help set goals and define their needs.

Episode Links:

• Navah Hopkins on LinkedIn
• Sarah Stemen on LinkedIn
• Episode 041: English, Ethics, Education, and Encouragement in Paid Search with Navah Hopkins
• Episode 053: Effective Digital Marketing and Entrepreneurial Endeavors with Sarah Stemen

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.

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What do soccer sidelines, mommy blogs, and multi-million-dollar influencer campaigns have in common? Paula Bruno. In this mini episode, Danny Gavin sits down with the founder of Intuition Media Group to explore how influencer marketing has evolved from the early blogosphere into today’s creator-first economy.

With nearly 25 years in branding, Paula brings a strategic, practical, and deeply human perspective to working with creators. From why listening is more powerful than posting, to how brands should actually approach metrics, Paula breaks down the future of social-first marketing—and why you don’t DM creators unless you know their dog’s name.

Episode Highlights:

• Paula shares how influencer marketing evolved from mom blogs to multi-platform campaigns across TikTok, YouTube, and Instagram.
• She shares why most brands focus on the wrong KPIs and what metrics actually signal influencer success.
• Learn how she personalizes creator outreach and builds long-term relationships, not one-time transactions.
• Hear why superfans outweigh scale, and how smaller creators can outperform massive influencers.
• Paula’s key advice is to get real about AI, authenticity, and building co-branded products that actually sell.

Episode Links:

• Paula Bruno on LinkedIn
• Intuition Marketing Group

Follow The Digital Marketing Mentor:

• Website and Blog: thedmmentor.com
• Instagram: @thedmmentor
• Linkedin: @thedmmentor
• YouTube: @thedmmentor

Interested in Digital Marketing Services, Careers, or Courses? Check out more from the TDMM Family:

• Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
• ODEOacademy.com - Digital Marketing online education and course platform. ODEO gives you solid digital marketing knowledge to launch/boost your career or understand your business’s digital marketing strategy.