What if the most impressive fashion stat of the year: Dior Men’s Summer 2026 film hitting ONE BILLION views isn't a victory, but a strategic red flag?

In this provocative episode, Marc Abergel, our luxury expert based in Paris, unpacks why mass visibility might be eroding the very thing that makes luxury… luxury. Through his concept of cultural sovereignty, Abergel argues that the race for virality dilutes the aura, mystique, and reverence that historically made luxury Maisons like Dior, Vuitton, Chanel, Rolex or Hermès, truly desirable.

Referencing Jonathan Anderson’s beautifully choreographed runway as a "ritual of intimacy", the episode explores the tension between authorship and algorithms, scale and meaning, speed and sequence. Abergel proposes a new paradigm for luxury storytelling: one that goes vertical, not viral: beginning with the most loyal clients in sacred, intimate spaces before broadcasting to the world.

From fashion to tech to art, this is a blueprint for reclaiming narrative control in a noisy, flattened digital world.

• “The billion views weren’t the objective. They were the echo of a cultural shift.”
• “Luxury at its best is about story revealed, not dumped. Whispered to the few before it echoes to the many.”
• “We’ve mistaken views for relevance, and scale for success.”
• “If you buy Dior at Dior, you should watch Dior at Dior.”
• “The future isn’t more reach. It’s deeper resonance.”
• "LVMH and its peers have the means to outsmart Big Tech's algorithm"

What happens when the most influential figure in modern fashion steps down? Drawing on insights from Marc Abergel's article, we explore why Anna Wintour’s eventual departure from Vogue is not a mere editorial change: it’s a civilizational moment. We dive deep into the symbolic, strategic, and mythic dimensions of succession at Vogue.

More than just a magazine, Vogue is portrayed as a Ministry of Culture, an institution responsible for shaping collective taste, aspiration, and style. The podcast breaks down the four essential powers required for Vogue's next editor-in-chief and examines eight potential successors, not merely as candidates but as archetypes, each representing a radically different future for fashion and culture. They are: Ava Duvernay, Edward Enninful, Ruth E. Carter, Phoebe Philo, Michaela Coel, Pharrell Williams, Kim Jones and Daniel Roseberry.

For leaders across the luxury and media industries, this episode offers a rare lens on how cultural authority is crafted, maintained, and potentially lost.

• "This isn’t just a vacancy. It’s a vacuum — a sudden stillness in the cultural stratosphere."
• "The next editor-in-chief has to preside, not just post. Without that gravity, even beautiful images become content clutter."
• "Vogue's next leader isn’t just an editor — they are a Minister of Cultural Affairs."
• "In a world fighting for attention, sometimes silence is the loudest form of authorship."
• "We don’t just need a new Anna. We need the next sovereign of style."

In this episode, we unpack an analysis by Marc Abergel, luxury exec from Paris to discuss how Jonathan Anderson’s arrival at Dior Men isn’t just a change in creative direction, it’s a cinematic coup. With his debut collection, Anderson reframes Dior not as a heritage brand but as a storytelling studio, capable of choreographing emotional gravity, visual drama, and global relevance.We explore how his approach taps into luxury’s deeper mission: to not just make fashion, but to shape cultural mythologies. If LVMH made Dior global, Anderson might make it eternal.

• “Anderson doesn’t design clothes. He directs scenes.”
• “This wasn’t a runway. It was a cinematic portal: Paris turned into a dreamscape.”
• “Dior’s comeback isn’t about louder logos. It’s about reclaiming cultural authorship.”
• “Luxury brands don’t just need storytellers. They need myth-makers. Anderson gets that.”
• “Where most brands chase the algorithm, Dior under Anderson is chasing emotional resonance.”

Title: Directed by Anderson, Dior’s Cultural Comeback. Dior's debut reimagines fashion as authorship: cinematic, symbolic, choreographed and scripted with cultural intent

LVMH DIOR ANDERSON

What happens when the most powerful woman in fashion steps down?In this episode, we deep-dive into Marc Abergel's analysis and unpack the cultural vacuum left by Anna Wintour’s departure from Vogue, and what’s truly at stake: not just a job, but the role of custodian of global style.Who will inherit the crown - and should anyone?

We explore the symbolic weight of Vogue’s top seat, the rise of decentralized tastemaking, and why the next editor must move beyond red carpets and cover shoots to reclaim narrative sovereignty in the algorithm age. It's not just fashion, it’s power, perception, and who gets to define the world’s aesthetic compass.

1. “Anna wasn’t just editing a magazine, she was editing the culture.”
2. “The question isn’t who’s next. It’s what Vogue should be next.”
3. “If platforms own the distribution, Vogue must own the desire.”
4. “The editor-in-chief role is no longer about taste, it’s about sovereignty.”
5. “Whoever steps in must know: you’re not just dressing celebrities, you’re dressing civilization.”

What made Formula 1 go from elite motorsport to global entertainment juggernaut? In just under 11 minutes, this episode unpacks F1’s explosive growth: driven not by faster cars, but by smarter storytelling. From Netflix’s Drive to Survive to high-octane brand partnerships with giants like Disney, LEGO, Louis Vuitton, Tag, Moet, LVMH - F1 has reinvented itself as a cultural property, rivalling the NFL and NBA in reach and relevance.

We explore how the sport has become a masterclass in narrative branding, content-driven fan engagement, and entertainment-led expansion - what we call Cultural Sovereignty. Whether you're a marketer, brand leader, or just a culture geek, this is your pit stop for insight.

1. “Formula 1 didn’t just get louder, it got smarter.”
2. “Drive to Survive didn’t change the sport. It revealed the drama that was always there.”
3. “F1 is no longer just a race, it’s a serialized global narrative with brand partners as co-authors.”
4. “The partnership with Netflix wasn’t just media, it was myth-making.”
5. “What F1 teaches us is that performance alone doesn’t create value, storytelling does.”

We deep dive into Marc Abergel's article about what happens when one of fashion’s most poetic minds inherits the keys to a cultural empire? In this 13-minute episode, we unpack Jonathan Anderson’s appointment at Dior — not as just another creative director move, but as the start of a new artistic mandate.From storytelling sovereignty to cinematic imagination, Dior isn’t just hiring talent — it’s rewriting its role as a cultural institution. This is Anderson’s moment to turn the Maison into a mythmaking force beyond fashion.Tune in for a blueprint of how luxury must evolve: less content, more meaning. Less campaign, more culture.

• “Dior doesn’t need a new look. It needs a new voice.”
• “Anderson is not just a designer — he’s a narrative architect.”
• “Luxury is no longer about owning the product. It’s about owning the frame.”
• “The future of fashion isn’t on the runway — it’s in the screenplay.”
• “If LVMH is an empire, Dior must now become its cultural parliament.”

Luxury once whispered and the world leaned in. Today, it scrolls past unnoticed. In this 15-minute solo episode, we unpack the silent erosion of luxury’s power — and why it's time for a strategic reset. From algorithmic dependencies to diluted storytelling, this is a cultural diagnosis and a call to action: Luxury Maisons must reclaim authorship, distribution, and aura before the scroll strips it all away. Because in this industry, the question is no longer how to get seen — but how to be felt, remembered, and desired. We deep-dive into an article by Marc Abergel, luxury executive based in Paris.

• “Luxury traded sovereignty for exposure. Intimacy for impressions. Authorship for access.”
• “The Maison’s story used to be whispered like a secret. Now it’s shouted into the scroll.”
• “Big Tech platforms aren’t neutral. They’re temples of attention — with their own rituals, and their own gods.”
• “Visibility without control is exposure. And exposure, without the right frame, erodes aura.”
• “Luxury isn’t about showing up everywhere. It’s about being unforgettable in one place.”

What do Dior documentaries on Amazon Prime and Veuve Clicquot at a gas station have in common? They’re both powerful symbols of luxury losing control of its context. In this bold episode, we unpack why Big Tech platforms, designed for speed, reach, and mass attention, are incompatible with luxury’s codes of mystique, scarcity, and ritual. This is a call to arms: for luxury Maisons to stop outsourcing their stories, reclaim narrative sovereignty, and build cultural ecosystems that match the same standards as their ateliers.

• “In luxury, the frame is part of the value. And Big Tech platforms are not neutral frames.”
• “Would you sell Veuve Clicquot at a gas station? Then why surrender your story to TikTok?”
• “Desirability isn’t viral. It’s curated.”
• “Luxury Maisons mastered verticality, from vineyards to boutiques, but left their stories in someone else’s hands.”
• “We don’t need more followers. We need our own stage.”