Welcome to the Cosmetic Chronicles!

In this episode we're exploring the fascinating journey of elf cosmetics, a brand that has achieved remarkable and continued success from its founding in 2004 to its expansion into retail and strategic acquisitions, including that Rhode deal that broke the internet.

My sources:

• ​​https://beautymatter.com/articles/start-up-to-ipo-the-story-of-elf-beauty

• https://en.wikipedia.org/wiki/E.l.f.

• https://www.allure.com/story/elf-cosmetics-facts

• https://www.refinery29.com/en-us/elf-cosmetics-brand-history

• https://hbr.org/2025/01/the-ceo-of-e-l-f-beauty-on-maintaining-a-startup-culture-while-scaling

• https://www.forbes.com/sites/pamdanziger/2024/11/26/what-makes-elf-beauty-a-sticky-brand-besides-its-power-grip-primer/

• https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2025/05-28-2025-210536607#:~:text=e.l.f.%20Cosmetics%20founded%20in%202004,world's%20leading%20global%20prestige%20retailer.&text=Under%20the%20terms%20of%20the,million%20on%20March%2031%2C%202025.

• https://www.cnn.com/2006/US/01/09/otr.elf/index.html

• https://www.youtube.com/watch?v=moo80FP9M_Q

• https://angelusnews.com/local/california/scott-vincent-borba-seminarian/

• https://freetrade.io/news/e-l-f-and-the-big-business-of-beauty

• https://www.businesswire.com/news/home/20200224005813/en/e.l.f.-Acquires-Clean-Beauty-Company-W3LL-PEOPLE-to-Expand-Brand-Portfolio

• • https://www.tiktok.com/@jennifercoolidge/video/7227155170906361130?lang=en
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• Connect with me:
• • Instagram: ⁠⁠⁠⁠@glowandflowbysarah⁠⁠⁠⁠
  • Substack: ⁠⁠⁠⁠Glow + Flow Collective⁠
  • elf x jennifer coolidge reel: https://www.instagram.com/reel/C1IOVvxuM2Q/

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  Elf Cosmetics, beauty industry, marketing strategy, direct-to-consumer, revenue growth, product innovation, retail expansion, acquisitions, community engagement, affordable beauty

Welcome to the Cosmetic Chronicles!

In this episode, we're covering the easy, (not always) breezy, beautiful history of CoverGirl. From its origins as a Noxema-produced medicated cosmetic to outselling Maybelline in the United States to a failed rebrand in 2017, we're hitting all the company's highs and lows.

My sources:

• https://en.wikipedia.org/wiki/CoverGirl

• https://www.covergirl.com/about-us

• https://www.doublexeconomy.com/post/cover-girl-makeup-a-classic-story-of-women-in-advertising

• https://sirismm.si.edu/EADpdfs/NMAH.AC.0374.pdf

• https://cosmeticsandskin.com/companies/cover-girl.php

• https://www.allure.com/story/covergirl-amy-deanna-model-vitiligo

• https://www.glossy.co/beauty/why-covergirls-rebrand-fell-flat/

• https://www.businessinsider.com/cover-girl-has-ditches-its-signature-easy-breezy-slogan-2017-10

• https://www.glossy.co/beauty/a-complete-breakdown-of-the-covergirl-relaunch/

• https://www.youtube.com/watch?v=mvteH-rDGHo

• https://www.youtube.com/watch?v=Y8ObzbqFP5Y&t=6s

Connect with me:

Instagram: ⁠⁠⁠@glowandflowbysarah⁠⁠⁠

Substack: ⁠⁠⁠Glow + Flow Collective⁠

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CoverGirl, beauty industry, Noxema, makeup history, iconic products, beauty trends, makeup artist, cosmetic brands, beauty journalism, makeup innovation

Welcome to the Cosmetic Chronicles!

In this episode of Cosmetic Chronicles, we delve into the fascinating history of NARS Cosmetics, founded by Francois Nars. From its humble beginnings with just 12 lipsticks to becoming a multi-million dollar brand, we'll explore the brand's iconic products, the visionary behind it, and the impact NARS has had on the beauty industry. Listeners will learn about the evolution of NARS products, the significance of the brand's marketing strategies, and Francois NARS's legacy as a revolutionary makeup artist.

My sources:

• https://www.narscosmetics.com/USA/about-nars

• https://www.narscosmetics.com/USA/francois-nars.html

• https://www.theguardian.com/fashion/fashion-blog/2011/nov/14/brief-history-of-nars

• https://www.allure.com/story/francois-nars-interview-makeup-brand-history

• https://www.irishtimes.com/life-and-style/Fashion/beauty/nars-no-ordinary-make-up-brand-1.3542774

• https://ecdb.com/resources/sample-data/retailer/narscosmetics

• https://www.interviewmagazine.com/fashion/francois-nars-1

• https://web.archive.org/web/20161202040429/http://www.independent.co.uk/life-style/fashion/features/fran-ois-nars-is-celebrating-20-years-of-his-make-up-line-and-hes-still-ahead-of-the-game-9709456.html

• • https://www.imdb.com/title/tt26420121/plotsummary/?ref_=tt_ov_pl
  • https://www.anothermag.com/art-photography/3882/nars-twenty-years-of-lipstick

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  Connect with me:

  Instagram: ⁠⁠@glowandflowbysarah⁠⁠

  Substack: ⁠⁠Glow + Flow Collective⁠

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  NARS Cosmetics, beauty industry, Francois Nars, makeup history, iconic products, beauty trends, makeup artist, cosmetic brands, beauty journalism, makeup innovation