『The Coffee Think Tank Podcast』のカバーアート

The Coffee Think Tank Podcast

The Coffee Think Tank Podcast

著者： Garrett @ Fresh Cup Magazine
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 A show about emerging trends, ideas, and innovations in the coffee industry. Created by Fresh Cup Magazine (freshcup.com), a coffee publisher.Garrett @ Fresh Cup Magazine 経済学
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  • How Verve Took Over Capital One Cafe w/ Harris Nash [Verve Coffee Roasters]

    How Verve Took Over Capital One Cafe w/ Harris Nash [Verve Coffee Roasters]
    2025/07/15
    When you think about where specialty coffee belongs, a bank probably isn't the first place that comes to mind. But what if the best coffee in your city happened to be served inside a Capital One branch?That's the audacious vision of Verve Coffee, the Santa Cruz-based coffee roaster that was started in 2007 and now has over a dozen cafe locations across California and Japan. Harris Nash, the company's Senior Wholesale Manager, has spent the last two years helping Verve Coffee take over the more than 50 Capital One Cafe locations across 18 states, converting customers from Peet's to specialty coffee in places like Herald Square in New York and shopping malls in Kansas.Harris brings a unique perspective to this challenge. He's worked nearly every role in the coffee industry—from barista to importer to getting stuck on a Chinese coffee farm during COVID lockdowns. But this Capital One project has pushed him out of his comfort zone even further with training 600 baristas to represent Verve's brand in locations they don't directly control, creating systems to maintain quality across a massive geographic footprint, and proving that specialty coffee can thrive in unexpected places.WHAT YOU'LL LEARNWhy Capital One switched to serve Verve Coffee from Peet's across 50+ locationsThe challenge of training 600 baristas to represent Verve's brand in locations they don't directly controlWhy customer redirects became crucial for converting Peet's customers to specialty coffee drinkersHow Verve developed granular training systems and learning management platforms to maintain quality at scaleWhy Verve partnered with local coffee trainers in each market to facilitate the transitionHow the partnership enabled Verve to support more coffee producers than ever beforeThe technology and operational systems needed to manage coffee quality across 18 statesWhy Harris believes specialty coffee's future lies in making high-quality coffee more approachableHow Verve created the exclusive Daybreaker Blend with a give-back component for Capital One CafesCHAPTERS00:00 Introduction to the Capital One Cafe Project03:11 Harris Nash's Journey in Specialty Coffee05:48 Transitioning from Peet's to Verve Coffee08:58 The Role of Training in Specialty Coffee12:09 Challenges of Brand Transition and Customer Experience15:10 Staff Training and Overcoming Resistance18:02 Infrastructure and Support for New Locations20:53 Maintaining Brand Standards and Quality Control24:03 Collaboration with Capital One and Operational Challenges27:06 Integrating Verve's Identity into Capital One Cafes34:12 Building a Brand Identity39:13 Collaborative Marketing Strategies46:06 Innovating Specialty Coffee51:50 Future of Partnerships and Products56:36 Experiences in China and Coffee OriginsWHERE TO FIND HARRIS NASHFollow Harris on Instagram: @harrisnashVerve Coffee website: vervecoffee.comVerve Coffee on Instagram: @vervecoffeeMENTIONED IN THE EPISODECapital One Cafe Dwell DripperPink House AlchemySwift CoffeeFarm Level FoundationREI FoundationTorch CoffeeBlack and White CoffeeThe Coffee Think Tank podcast is a show about trends, ideas, and innovations in coffee by Fresh Cup, hosted by Garrett Oden. Subscribe to Fresh Cup for more industry insights at .
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    1 時間 5 分
  • The Grocery Expansion Game w/ Raina Roberts [Partners Coffee]

    The Grocery Expansion Game w/ Raina Roberts [Partners Coffee]
    2025/06/10

    With quality coffee more widely available than ever, roasters can no longer rely solely on their beans’ excellence to drive growth. As Raina Roberts, Business Development Director at Partners Coffee in Brooklyn, NY, puts it, “When everyone’s special, no one’s special.”

    Raina oversees 250+ wholesale accounts and has guided Partners’ expansion beyond the Northeast. She’s seen how grocery buyers now demand more, charge hidden fees, and issue dispute codes that can wreck margins if you’re not prepared.

    In this Coffee Think Tank episode, we unpack what it really takes to break into grocery, the costs you can’t overlook, how to support rollouts across regions, and how to win wholesale accounts when you’re not local. If you handle B2B growth or expansion at a roaster, this one’s for you.


    WHAT YOU’LL LEARN

    • How Partners Coffee grew from a Northeast base into Midwest grocery chains
    • The real economics and logistics behind specialty coffee in grocery stores
    • Why a grocery partnership can take a year before products hit shelves
    • How to calculate true COGS for grocery to stay profitable
    • Hidden fees and dispute deductions that erode margins
    • Balancing Brooklyn identity with broad-market appeal
    • Winning wholesale clients when you aren’t the local roaster
    • Developing travel-friendly specialty SKUs like cold-brew pouches and instant coffee
    • Using DTC data to prove market potential in new regions


    CHAPTERS00:00 The changing landscape of coffee biz-dev03:02 Raina’s journey in coffee06:08 What a Business Development Director really does08:51 Distribution and logistics landmines11:57 First big Midwest win: Fresh Thyme Market15:07 Marketing a new region from afar18:02 How grocery sales actually happen21:06 Data management and transparency headaches24:10 Tariffs and price shocks28:07 Pricing strategy under grocery pressure31:12 Understanding and fighting disputes35:43 Region-specific marketing tactics39:05 Serving wholesale customers that aren’t local45:11 Protecting brand integrity while scaling51:07 Product innovation — cold brew, instant, and more55:48 Trends shaping coffee’s next five years


    WHERE TO FIND RAINA ROBERTS

    • LinkedIn
    • Partners Coffee website
    • Instagram @partnerscoffee


    MENTIONED IN THE EPISODE

    • Fresh Thyme Market
    • Whole Foods Market
    • World Market
    • Rockaway Cold Brew Pouches
    • Partners Instant Coffee


    The Coffee Think Tank podcast is a show about trends, ideas, and innovations in coffee by Fresh Cup, hosted by Garrett Oden. Subscribe to Fresh Cup for more industry insights at freshcup.com.
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    57 分
  • The Rise and Fall of Intelligentsia’s Instant Espresso Bar w/ Bailey Manson [Intelligentsia]

    The Rise and Fall of Intelligentsia’s Instant Espresso Bar w/ Bailey Manson [Intelligentsia]
    2025/05/14

    In this episode of Coffee Think Tank, Bailey Manson, Director of Innovation at Intelligentsia Coffee, shares the story of the Illumination Bar in Pasadena—a bold experiment that replaced traditional espresso machines with freeze‑dried instant coffee for all espresso‑based drinks.

    Launched during the pandemic in 2020, this radical service model lasted until January 2025 before evolving again.

    We discuss how Bailey and his team convinced themselves to pursue such a crazy idea, the tools and workflow required to serve coffee this way, how baristas and customers reacted, and why the bar just replaced the freeze‑dried setup with an innovative—but more classic—espresso workflow.

    What You’ll Learn

    • How COVID‑19 and a lease renewal created the perfect opportunity for Intelligentsia to test a radical new service model
    • The detailed workflow for making espresso drinks with freeze‑dried instant coffee (and the specialized equipment needed)
    • Why customers often couldn’t tell the difference between freeze‑dried and traditional espresso in milk‑based drinks
    • How Intelligentsia made instant coffee work as a viable alternative to espresso for years
    • The economic and operational challenges of maintaining an instant‑based program
    • Why customer reviews eventually pushed a return to traditional espresso equipment
    • How the Illumination Bar still serves as a testing ground for innovative service models

    Chapters

    • 00:00  Introduction to the Illumination Bar
    • 02:59  Bailey's Coffee Journey and Role at Intelligentsia
    • 05:48  The Concept Behind the Illumination Bar
    • 09:01  Challenges and Innovations in Coffee Preparation
    • 11:54  The Unique Workflow and Equipment Used
    • 14:54  Customer Reactions and Market Acceptance
    • 18:03  The Science of Freeze‑Dried Coffee
    • 21:06  Final Thoughts on Innovation in Coffee
    • 29:02  Innovations in Coffee Equipment
    • 31:46  The Unique Experience of the Illumination Bar
    • 34:51  Adapting to Customer Feedback
    • 38:01  The Challenges of Freeze‑Dried Coffee
    • 50:55  The Evolution of Service Models
    • 54:13  Future Trends in Specialty Coffee

    Where to Find Bailey Manson

    • Follow Intelligentsia Coffee on Instagram: @intelligentsiacoffee

    Mentioned in the Episode

    • Swift Coffee (freeze‑dried coffee producer)
    • Curtis Corinth (water dispenser for instant espresso)
    • La Marzocco KB90 (espresso machine)
    • Wally (automated milk steamer)
    • Flare 58x (manual espresso maker)
    • X‑Bloom (brewing equipment)
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    54 分

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