Welcome to the first episode of this special three-day mini-series, *The CEO Pathway to Scale*, where Mills Gray, a business coach and mentor, breaks down the key principles and strategies that helped her build multiple six-figure businesses. This episode dives into scaling your business without burning out, exploring ways to create high-cash months, and moving away from scrappy marketing and sales cycles.

Mills will walk you through the "Stacked Offer Strategy" — a powerful method for generating sustainable revenue by leveraging multiple income streams within your business.

**1:34 - 2:33** — The “Not Quite There” Story

Mills discusses the feeling many entrepreneurs experience of not being “quite there,” how scrappy marketing and lengthy sales processes contribute to burnout, and why business owners need to shift focus.

**2:33 - 4:34** — The Reality of Scaling

Exploring the overwhelm many face while scaling. Mills highlights how many business owners get stuck in a "hamster wheel" of marketing, selling, and serving without truly scaling. She identifies the need to build sustainable business systems.

**4:34 - 5:32** — Critical Elements for Success

Mills emphasizes the three essential elements needed for a thriving business: energy, delivery, and creativity. These are the foundations that keep a business owner moving forward and avoiding burnout.

**5:32 - 8:07** — The Myth of the 10k Months

Mills breaks down the overhyped “10k month” revenue target and how focusing on monthly targets can lead to burnout. She shares her own journey of switching from monthly to quarterly revenue goals for a healthier, more aligned business approach.

**8:07 - 10:12** — The Challenges of Evergreen Programs

Mills discusses her experience with evergreen programs and why they didn’t deliver the scalability she was promised. She shares the limitations of relying solely on one revenue stream and why diversifying income streams is essential.

**10:12 - 14:17** — The Stacked Offer Strategy

Introducing the Stacked Offer Strategy, Mills explains how business owners can diversify their income within their current business by offering multiple solutions, such as done-for-you services, group coaching, and digital products.

**14:17 - 18:10** — A Real Client Success Story

Mills shares a client success story (Kate) to demonstrate the power of the stacked offer strategy. Kate went from selling low-ticket offers to generating 6k in 11 days after restructuring her business offerings.

**18:10 - 19:45** — Audit Your Business

Mills invites listeners to reflect on their own business structure: What offers are currently in place? What gaps exist between where you are now and where you want to be? She encourages listeners to evaluate what is lighting them up in their business.

Action Step

Complete today’s mini-audit:

1. Review your current business offers.

2. Identify what lights you up and what drains your energy.

3. Consider how you can stack your offers to create sustainable revenue.

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Connect with Mills

- Instagram: [@Mills_gray](https://www.instagram.com/mills_gray)

- Email: hello@millsgray.com

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