The Business-Wide BENEFITS of A YouTube Channel (A Breakdown)
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The Business-Wide BENEFITS of A YouTube Channel (A Breakdown)
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In this podcast, Ed and Calum dive deep into the importance of research in YouTube marketing strategy. They discuss various aspects of research including performing competitor analysis, using keyword research tools, engaging with your audience, and leveraging internal company feedback.
They also dwell on the possible valuable insights that can be gained from organic search strategies and SEO (Search Engine Optimization). Furthermore, they identify how aligning content across various channels can lead to a consistent brand message and improved distribution. Lastly, they emphasize on the cyclical nature of content creation, where analytics of created content feeds back into the research for the next.
00:00 Introduction to the Podcast
00:02 The Importance of Research in Marketing
00:34 The Role of Competitor Analysis in YouTube Research
03:19 The Power of Keyword Research
05:32 Leveraging Internal Resources for Content Ideas
05:40 The Value of Audience Feedback in Content Creation
06:11 Utilizing Sales Team Insights for Content Development
09:52 The Synergy of SEO and YouTube Keyword Research
14:37 The Impact of Consistent Content Across Channels
15:49 Conclusion and Wrap-up
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