In this episode of the Business Simplicity Podcast, Chris Parker speaks with Hugo Alves, Chief Product Officer of Synthetic Users. They explore how synthetic personas - AI-generated individuals - are transforming how companies validate ideas, test assumptions, and build empathy into business decisions. Hugo explains how the platform works and shares his own fascinating journey from psychology researcher to tech product leader.

With roots in clinical psychology and academic research, Hugo brings a human-centered rigor to synthetic intelligence. Synthetic Users lets organizations simulate conversations with persona-based audiences to gain insights faster, safer, and at scale. From large enterprises to lean startups, it allows teams to test ideas in minutes rather than weeks and surface meaningful insights that guide strategy, marketing, and product design.

Listeners will learn how Gen AI can move beyond generic chatbot responses to create domain-specific, challenging conversations. Chris shares his hands-on experience using the platform to test value propositions, revealing surprising and sometimes confronting feedback. Together, they uncover how this tool can foster empathy, expose blind spots, and sharpen positioning.

Learn more: https://ebullient.com/podcast/synthetic-users/

This episode of the Business Simplicity Podcast is a wide-ranging, mind-stretching conversation between Chris Parker and Aline Frankfurt, co-author of The Art of Shapership. Together they explore how leaders can go beyond the limits of traditional leadership and entrepreneurship to truly shape the future with vision, intuition, and courage. This conversation opens doors to new thinking and helps leaders question the very structures that define their work.

Aline brings a rich and radical perspective rooted in decades of consulting, education, and systemic transformation.

Her work in shapership helps individuals and organizations move from business as usual to business as the world needs. Her method is not driven by models or frameworks but by inner wisdom, clear vision, and the deep desire to serve life. She offers a lens to understand how people at any level, in any industry, can become shapers of a better future.

Listeners will walk away with powerful language and stories to spark change: the Big No that challenges injustice, the Big Yes that opens a new vision, and the practical creativity to build that vision into reality. Through vivid examples, including India's Dr. V and a chocolate company redefining its supply chain, Aline shows what it means to be driven not by ego or rules but by what the world demands.

This conversation is essential for leaders at the edge of transformation. It gives a fresh vocabulary and direction to those navigating paradigm shifts, especially where current business models no longer feel aligned. It also offers grounding for those feeling discomfort or tension in their roles and encourages them to act from intuition rather than fear.

Learn more: https://ebullient.com/podcast/leadership-to-shapership/

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This episode offers an insightful and empowering perspective on what AI really means for the legal profession. Chris Parker speaks with Michael Paik, general counsel at Bobble AI and founder of GRC Solutions, about how legal teams can use AI to strengthen operations, reduce overwhelm, and step confidently into the future. From risk frameworks to productivity tools to mental models for AI interaction, this conversation is a practical roadmap for legal leaders and rising professionals alike.

Michael brings a rare depth of experience. After a career spanning Wall Street law, Silicon Valley startups, and Korean conglomerates, he now advises global companies on risk management, compliance, and AI audit. He has built legal systems from scratch, trained executives across cultures, and now shapes how organizations embed AI into governance. His approach is deeply grounded in practice and ethics, with a clear eye on the human impact of automation.

Listeners will walk away with actionable ways to explore AI without fear. Michael outlines how new lawyers can quickly understand their organizations, use AI to improve legal operations, and avoid common pitfalls. For senior counsel, he offers frameworks to quantify value, reduce burnout, and build management systems that support safe and effective AI adoption. He also introduces the idea of the "demon cat" as a metaphor for the inherent risk of probabilistic models.

For business leaders navigating growth and regulation, this episode underscores the importance of aligning legal work with strategy and culture. The insights shared reflect a mindset of simplicity, trust, and operational clarity. These are the same principles that drive high-impact engagements at Ebullient. The conversation speaks directly to those designing how legal, technology, and leadership work together.

Learn more: https://ebullient.com/podcast/how-counsel-can-thrive/