In episode #154 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Anna Smith, the co-founder of VICTRA which is the #1 app dedicated to women’s soccer fandom.

VICTRA is a one-stop digital platform designed to give women’s soccer fans everything they’ve been missing: news, community, commerce, and connection, all in one convenient location.

In this episode, Anna shares:

• 📱 Why digital access is critical to growing women’s sports fandom.
• ⚽ How VICTRA is organizing the women’s soccer ecosystem.
• 🛍️ How they’re helping brands like IDA Sports and TOGETHXR connect with women’s soccer fans.

…AND why now is the perfect time to invest in women’s sports tech.

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In episode #153 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Terri Carmichael Jackson, the Executive Director of the Women’s National Basketball Players Association (WNBPA).

For the last ten years, Terri has led the work of the WNBPA, which is the union for current women’s professional basketball players in the WNBA.

The mission of the WNBPA is to leverage the collective wisdom and vision of WNBA players and fully commit to affirming, defending, and advancing player interests on and off the court.

Terri has dedicated her career to advocating for women athletes, fighting for fair wages, better working conditions, and sustainable growth within the business of women’s sports.

In this episode, Terri shares:

• 💪The importance of collective bargaining and the WNBPA’s fight for fair compensation and protections.
• 💰The need for more investment into every aspect of women’s sports.
• ⚡️Why the mantra of current CBA negotiations is, “It’s business.”

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Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop

In episode #152 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jodi Bondi Norgaard, the founder of “Dream Big Toy Company” & the creator of the “Go! Go! Sports Girls” line of dolls, books, and apps.

Jodi has spent nearly two decades challenging the status quo in the toy and media industries, creating empowering products and stories for girls that encourage healthy and active play over beauty and body image.

In this episode, Jodi shares:

• The story behind founding a toy company that fought against harmful gender stereotypes.
• Why she wrote her new book, “More Than a Doll” to spark change beyond the toy aisle.

…and what it takes to build a purpose-driven brand that empowers young girls through sports.

More from GOALS

Follow GOALS on Twitter: @goals_sports_

Follow GOALS on Instagram: @goals_sports_

Follow GOALS on LinkedIn: https://www.linkedin.com/company/goals-sports

Shop: goals-sports.com/shop