『The Brand Forum』のカバーアート

The Brand Forum

The Brand Forum

著者： Jeremy Bloom
無料で聴く

このコンテンツについて

 Marketecture’s Jeremy Bloom and co-host Josh Palau go deep on what matters to brands. Each week the Brand Forum brings in leading brand marketers to talk advertising, media, and marketing through an insider's lens. The Brand Forum is proud to be sponsored by Comscore, the global leader in measuring and understanding consumer behaviors. Comscore is bringing their collective of Data Divas to the pod, where they will be ‘Dishing’ out unique insights and real-world snackable tips. To learn more about Comscore and the Data Divas – or even apply to be one yourself - check out https://comscore.com/datadivasCopyright 2025, Marketecture Media, Inc. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 出世 就職活動 経済学
エピソード
  • PepsiCo’s Zach Lain on Gen Z, Cultural Relevance, and Building Brands with Edge

    PepsiCo’s Zach Lain on Gen Z, Cultural Relevance, and Building Brands with Edge
    2025/06/04
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Zach Lain, Head of Media Strategy and Investment at PepsiCo, to explore what it takes to build brand love in a culture-led, Gen Z-driven world. Zach pulls back the curtain on how PepsiCo’s media approach goes beyond paid ads, tapping into authentic, creative storytelling and earned attention. From breaking the traditional brief to partnering deeply with creators and platforms like TikTok and YouTube, Zach shares how PepsiCo thinks about cultural relevance, media innovation, and risk-taking. Learn why Lain’s philosophy centers around staying uncomfortable, thinking like an editor, and designing campaigns that start from culture—not just from product.
    続きを読む 一部表示
    27 分
  • Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers

    Molson Coors Brad Feinberg on Legacy Brand Reinvention, AI Strategy, and Marketing That Delivers
    2025/05/21
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Brad Feinberg, VP of Media, Digital, and eComm at Molson Coors, to talk about what it takes to evolve iconic brands in a modern marketing landscape. With nearly 30 years in the industry (16 of those at Molson Coors) Brad brings a sharp mix of creative thinking and data-led precision. From leading transformations in media, digital, and e-commerce to integrating generative AI, Brad shares why brand equity and performance shouldn't be siloed — and how keeping a modern mindset is the only way to avoid becoming obsolete.
    続きを読む 一部表示
    28 分
  • Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh

    Cutting Through the AI Hype and Marketing Chaos with Wells Fargo's Natasha Shaikh
    2025/05/07
    In this episode of The Brand Forum, Jeremy Bloom (Marketecture Media co-founder, OhHello.ai founder) and Josh Palau (Media and AdTech executive and America’s favorite plus one) sit down with Natasha Shaikh, VP and Head of Paid Media at Wells Fargo. Natasha brings a sharp, no-nonsense perspective on what’s real (and what’s rebranded) when it comes to AI in marketing. She shares how marketers can cut through the noise, evaluate new platforms amidst regulatory uncertainty, and stay grounded in strategic partnerships that truly move the needle. From her career beginnings in digital agencies to overseeing paid media at one of America’s biggest banks, Natasha gets candid about the evolution of ad tech, the risks of platform association, and the power of treating partners with empathy and respect. Plus don’t miss her hilarious commentary on trash TV, the genius of The Office, and why Level Up by Ciara is her walk-up song.
    続きを読む 一部表示
    32 分

The Brand Forumに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。