
The Biggest Problem in Real Estate: How Inexperienced Investors Are Destroying The Industry
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In this episode, we pull back the curtain on how we’ve taken a unique approach to real estate investing—and why blending education with entertainment (what we call “edutainment”) is such a powerful strategy.
We share the story behind our content philosophy, why we prioritize transparency over polish, and how we create an authentic connection with our audience while still delivering solid, actionable insights.
We also talk about the importance of showing the real behind-the-scenes of the business: the wins, the challenges, and the day-to-day decisions we make as investors. If you're tired of overly slick sales pitches and want to hear how we're building trust through honest, practical value—this one's for you.
Whether you're a seasoned investor or just getting started, you'll walk away with a clearer sense of how to stand out in this industry by simply being real, being consistent, and genuinely caring about your audience’s success.
Connect with Cole Ruud-Johnson
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Twitter: https://twitter.com/coleruudjohnson