Start your law firm? Oh wait, you're a woman, so think again. Nope, not Melinda Morris Zanoni. Not only did she start it, but she's now one of the leading boutique law firms in the Sports and Entertainment industry. She's got Moxy! And she's very good. Period! Listen Up!

In this episode, Molly Arbogast, a seasoned sports marketing expert, shares her journey from working with major sports teams to founding her own agency, POV Sports Marketing. She discusses the importance of data-driven decisions, effective negotiation strategies, and the value of building collaborative relationships between brands and rights holders. Molly emphasizes the future of sports sponsorship, the unique advantages of boutique agencies, and the lessons learned throughout her career, particularly as a woman in a male-dominated industry.

As CMO of the SDZWA, David Miller is in the position he has always wanted to be in. As a former executive at Universal Studios, The Four Seasons, and the LA Philharmonic Orchestra, he's now In a senior leadership role where the greater good of protecting, nurturing, and rescuing wildlife is part of the core mission. David brings practical business acumen in selling tickets and generating attendance to two world-famous attractions.