In this episode, we’re joined by Adam Holmgren, co-founder of Fibber and head of demand generation at Rillion. Together, we tackle the common myths surrounding demand generation, especially the idea that demand gen is simply lead gen in disguise. Spoiler: it’s not!

We discuss how demand generation plays an essential role in bridging the gap between brand and sales, offering sustainable B2B marketing practices that drive real results. From the misconceptions about “creating demand” to the role of personal branding, we explore it all.

Tune in and learn:

+ The critical differences between demand gen and lead gen

+ How to build brand awareness that’s sustainable and effective

+ Why demand gen is the missing link between sales and marketing

This episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue.

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00:00:00 Introduction: Debunking Demand Gen Myths

00:03:00 Demand Gen vs. Lead Gen: Clearing Up Confusion

00:06:30 Building Brand with Demand Gen

00:09:50 The 5 Stages of Awareness Explained

00:13:10 Personal Branding in B2B Marketing

00:17:00 The Role of Signals in Demand Gen

00:20:30 Demand Gen as the Glue Between Sales and Marketing

00:23:40 Beyond Attribution: Marketing Without Limits

00:27:20 Capturing Existing Demand vs. Creating New Demand

00:30:00 Addressing Criticism: Is Demand Gen Bad Marketing?

00:32:30 Visualizing Marketing Touchpoints for Better Results

00:34:00 Data-Informed Decisions in Modern Marketing

00:36:50 Performance Marketing vs. Demand Gen Approaches

00:39:10 Adopting a Consultative Go-To-Market Strategy

00:41:40 Final Thoughts and Takeaways

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E161 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days.

We're sharing the exact steps we took, from building a winning landing page to leveraging powerful backlinks. Special guest Sam Dunning, B2B SEO expert, walks us through the key elements that drove our success, offering actionable insights for marketers at all levels.

You'll discover how to optimize your SEO strategy for maximum revenue impact, how to outcompete big brands in search rankings, and why 'money keywords' are essential for driving high-quality traffic and leads.

Tune in and learn:

+ How we ranked #1 in just 67 days for a competitive SEO keyword

+ The exact process we used to build effective backlinks

+ Why optimizing your landing page is critical for SEO success

This episode is a must-watch for any B2B marketer looking to level up their SEO game and drive more revenue for their business.

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GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 Introduction: The SEO Experiment

04:05 Ranking #1 in Just 67 Days

07:50 Beating Competitors with SEO

11:43 Building a High-Impact Landing Page

15:35 Why Money Keywords Matter for Demand Gen

20:00 Boosting SEO with Backlinks

24:10 Leveraging Internal and External Links

29:13 Optimizing Your Content for Search Engines

32:37 Using Media to Enhance Your SEO Strategy

36:12 Maximizing SEO for Sales Enablement

39:13 Why Consistent SEO Effort is Key to Success

41:24 Future SEO Strategies: Scaling for Growth

43:07 Conclusion: Key Takeaways and Final Thoughts

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S06 E160 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP

How We Ranked #1 for Our B2B Keywords

In this episode, we’re diving into a live SEO experiment to see how fast we can rank for our money keywords, and you’ll learn the exact steps we take to do it.

We’ve got SEO expert Sam Dunning on board to guide us through competitor analysis, keyword selection, and building an optimized page to rank on Google.

Tune in and learn:

+ How to choose money keywords that convert

+ On-page SEO techniques that drive results

+ How to leverage backlinks and internal linking for faster rankings

This episode is a must-watch if you want to drive more traffic and leads to your business by ranking for the keywords that matter most!

-----------------------------------------------------

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SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

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00:48 Sam Dunning’s SEO Strategy for Ranking Keywords

02:10 Case Study: Ranking “B2B SEO Agency” in 90 Days

05:18 Choosing Money Keywords: Demand Generation Course

07:39 Competitor Analysis: Cognism and CXL

10:40 Keyword Strategy: Course vs Program

12:30 Page Structure and On-Page SEO Basics

15:55 Crafting the Perfect Meta Title and Description

18:50 Creating a High-Converting Hero Section

22:12 Internal Linking: Boosting Crawlability and SEO

26:20 Leveraging Backlinks: Quick Wins for Authority

30:15 Using FAQs to Overcome Objections and Build Trust

34:10 Monitoring and Optimizing Over Time

37:45 Lessons Learned from Sam’s SEO Journey

41:12 Key Takeaways and Next Steps

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S06 E159 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo