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In this episode of 'Speak Like Your Wealth Depends On It,' host Chris McAuley delves into the intricate world of sales and communication with industry expert Chad Johnson. With over 30 years of B2B sales experience, Chad discusses the evolution of sales amidst the rise of social media and informed buyers. The conversation emphasizes the significance of listening, authenticity, and storytelling in sales interactions. Chad introduces his 'CREATE Sales Method,' a strategic approach focusing on buyer engagement through social media, particularly LinkedIn.

The episode concludes with insights into navigating fear in sales and the importance of effective presentations. Join Chris and Chad for a compelling discussion on mastering sales communication and leveraging social media for business success.

00:00 Introduction to the Podcast

00:34 Introducing Chad Johnson: Sales Expert

02:13 Chad's Journey in Sales

06:03 The Importance of Communication in Sales

08:31 Overcoming Fear in Sales

12:05 Mastering Sales Presentations

19:20 Impact Bullet Points in Presentations

19:51 The Power of Storytelling in Sales

20:18 Engaging Buyers with Stories

24:49 The CREATE Method Explained

29:23 The Importance of Social Media in B2B Sales

32:09 Personal Insights and Final Thoughts