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In a world grappling with a widespread loneliness epidemic, how are our friendships faring? In this episode of Signal Shift, Raakhee welcomes Dr. Sabrina Howard, formerly with the Institute for the Future, is an expert in consumer and cultural insights. We explore the complexities of modern friendship, from the high percentages of people experiencing social-emotional and existential loneliness, with technology topping the list of contributors. Dr. Howard illuminates how friendship is finally being taken seriously, moving beyond its historical "secondary importance" compared to romantic partnerships. The conversation delves into the challenges posed by social media, the rise of AI companions, and the crucial work required to cultivate and maintain meaningful human connections in an increasingly digital and siloed society. Tune in to understand why pushing past social awkwardness and recognizing friendship as "work" is essential for our overall well-being and the future of community.

For the full transcript and references: Episode Webpage

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