What truly makes a brand unforgettable—its visuals, its message, or the emotions it evokes?

Sienna Roman is an award-winning business owner and designer and co-host of the podcast Process Makes Purpose. She discusses what makes a strong brand, the importance of consistency, and the elements that contribute to a compelling brand. Sienna shares her views on the strategic nature of branding and the impact of visual representation. She provides examples of successful and unsuccessful rebrands by major companies like Walmart and Jaguar. She also offers advice for startups on building authentic brands and handling rebranding efforts. Additionally, Sienna shares insights on common branding mistakes and the significance of metrics in measuring branding success. The episode includes a visual presentation on the influence of colors and fonts on brand perception.

Takeaways:

• Maintain Brand Consistency – Ensure your brand is represented uniformly across all touchpoints, from social media to physical products.
• Communicate Genuinely – Build trust by staying true to your core values and mission, which fosters stronger connections with customers.
• Highlight Your Unique Value Proposition – Clearly communicate what sets your brand apart to develop a strong and recognizable identity.
• Invest in Professional Branding – Seek expert guidance to choose colors and fonts that effectively convey your brand’s values and message.
• Measure Branding Effectiveness – Use customer referrals and satisfaction metrics to assess whether your brand resonates with your audience.
• Be Human and Relatable – Focus on authentic interactions to enhance customer retention and foster long-term brand loyalty.

Quote of the Show:

• ”As humans, we love authenticity. It's part of the reason I think social media is so huge. because people love seeing vulnerable people and their everyday lives behind the curtain. And so branding in one way is supposed to kind of keep that continuity going of the vulnerability and the authenticity.”

Links:

• LinkedIn: https://www.linkedin.com/in/sienna-roman-fusco/
• Website: mozaic-collective.com
• Podcast: https://www.youtube.com/watch?v=GsWc_nOD1iU

Ways to Tune In:

• Spotify: https://open.spotify.com/show/1ghmiiaRwVtQ9kqqqvmVQY
• Apple Podcasts: https://podcasts.apple.com/us/podcast/built-to-finish/id1781753842
• Amazon Music: https://music.amazon.com/podcasts/665cacbf-79ed-4745-8856-1d8465943c65
• Podchaser: https://www.podchaser.com/podcasts/built-to-finish-5907037
• YouTube: https://youtu.be/M60msmUI49o