What do agencies, AI, and Domino’s pizza have in common?

In our latest episode of the Aperiam Podcast, we sit down with Jay Friedman—former CEO of Goodway Group—for a wide-ranging, unfiltered conversation about the future of marketing, agency reinvention, and what bold leadership really looks like.

From offshoring and AI-driven disruption to the broken brand/agency model and why most boards ignore $1.75B marketing budgets while obsessing over $50M factory build, lots to discuss!

What really goes into building a custom algorithm? Tylynn Pettrey, VP of Data Science at Chalice, joins us to unpack how marketers are shifting from out-of-the-box algos to precision-built decision engines.

We cover:
✅ The path to becoming a VP of Data Science (spoiler: it's rarely linear)
✅ How Chalice builds reusable AI microservices
✅ When to use platform algorithms vs. custom models
✅ The rise of containerized RTB and sell-side decisioning
✅ Why inclusion/exclusion lists might be killing your scale
✅ And yes... a horror story involving hallucinated LLM sales personas

How do brands really think—and what do startups get wrong when selling to them?

In this episode of The Aperiam Podcast, Joe and Corey sit down with our partner Danilo Toro, who brings a rare perspective as a marketer-turned-technologist with experience at P&G, Amazon, and Uber.

The team discusses:

• What’s actually top of mind for CMOs in 2025 (spoiler: it’s not just AI)
• Why the “job to be done” always trumps the tech specs
• How brands make decisions about switching vendors (hint: your pitch probably isn’t as unique as you think)
• The massive opportunities around media and creative supply chain integration
• Why startups must position themselves as part of a broader ecosystem—not just a point solution