🎧 Don't forget to subscribe!

Last year, I had the pleasure of once again attending VRMA, the world's largest STR conference. This event is attended by hundreds of people, from tech vendors to property managers, to homeowners and everything in between. This is a place where you get inspired about your own business, where you learn from the best, but most importantly you get to meet the people behind the companies.

At this year's VRMA I had the pleasure of being introduced to Bart-Jan Leyts and boy was it worth it. Oh, and this is the first time I have ever interviewed someone with the same name as me 🤭

Today I get to share with you tips on how to get your business to rank number 1 on an OTA.

Be it booking.com, Airbnb, Expedia or any of the others, Bart shares his insights, which you will love.

Things have changed over the last 12-24 months. If you watched last week's episode where I talk about trends, you will know that the competitors have stepped up the game and being listed on an OTA isn’t enough, you need to be listed at the top. Ranking number one on an OTA can dramatically impact your bookings, revenue, and guest reach. With ever-increasing competition, getting your strategy right is essential.

What you will learn from this episode:

How OTA ranking algorithms work and why they matter 🔍

The top five factors that influence your listing's visibility 💡

Why updating your listings regularly drives momentum 📚

The impact of photos and descriptions on guest engagement 📷

How to balance your distribution strategy across multiple OTAs 🌎

SHOW LINKS

Otamiser: https://www.otamiser.com

Hashtags

#HospitalityTips #BoostBookings #OTAOptimisation #IncreaseRevenue

📋 In this episode, we discuss:

00:00 Introduction to Bart Jan Leit and Otamiser

05:46 Why Guest Experience Affects OTA Rankings

12:07 Availability and Pricing: Key Factors for Visibility

18:07 How to Use Keywords and Tags Effectively

24:01 Mastering Dynamic Pricing and Seasonal Adjustments

29:55 Final Thoughts and Key Takeaways

🎧 Don't forget to subscribe!

In today’s episode, I’m excited to welcome back Peter Syme, a true thought leader who has kept his finger on the pulse of AI’s evolution. Together, we’ll dive into what lies ahead, exploring the strategies and insights that can help you harness this technology not just now, but for the long term. We cover why AI is more than just a buzzword; it’s a practical tool that can help you scale your business, reduce inefficiencies, and better serve your guests. From leveraging AI agents to enhancing your booking process, the strategies we discuss are designed to make your business more agile and profitable in an increasingly competitive market.

Peter brings his wealth of knowledge to the table (he really is a legend of the tourism industry), offering insights that are not only thought-provoking but immediately actionable. We discuss everything from training your staff to use AI effectively to the ways it can enhance the guest journey without losing the human touch.

SHOW LINKS

Peter Syme Linkedin: https://www.linkedin.com/in/petersyme/

Tourpreneur Community: https://tourpreneur.com/

Hashtags:

#HospitalityInnovation #AIInAccommodation #TransformYourBusiness

📋 In this episode, we discuss:

00:00 The Passion for Travel and Hospitality

05:13 How AI is Shaping the Hospitality Industry

10:13 Tactical vs. Strategic AI: What's the Difference?

17:59 AI Agents: Redefining the Customer Journey

22:11 Scaling Tourism Businesses with AI

29:23 The Role of AI in Travel Planning

41:13 The Paradigm Shift: The Future of AI

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

🥊 Hotel - BNB - STR Owners! 🥊

Need more direct bookings or a brand new website?

The trusted tech partner you can count on. We deliver results.

🥊 https://www.ibooked.online ​​​​​​​​​​​🥊

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!

ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!

📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/

🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity

🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/

🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

Affiliate Disclaimer:

This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.

This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.

If you do purchase through my affiliate links; I want to thank you for your support.

I’ve got a real treat for you this week. Have you ever wondered how to take your accommodation business from good to great? Or how to make those initial steps in property management easier, smarter, and more impactful? This week’s episode dives into just that. I sat down with Margot Schmorak, CEO of Hostfully, and trust me, her insights are worth every second. From starting out as a small business to working with thousands of property managers, Margot’s journey is a masterclass in scaling your business with purpose and strategy.

📋 In this episode, we discuss:

00:00 - Intro: Meet Margot Schmorak

01:00 - Starting Hostfully: A Bay Area Startup Story

04:30 - The Evolution of Guidebooks and PMS Tools

07:00 - Getting Started in Property Management

10:00 - Building a Guest-Centric Business

14:00 - Why Distribution Strategy Matters

17:30 - Automating Guest Communications

22:00 - Leveraging Community Relationships

25:00 - Integrating Tech Tools for Growth

30:00 - Advice for Property Managers in 2024

33:00 - Closing Thoughts & Contact Info

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

🥊 Hotel - BNB - STR Owners! 🥊

Need more direct bookings or a brand new website?

The trusted tech partner you can count on. We deliver results.

🥊 https://www.ibooked.online ​​​​​​​​​​​🥊 ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Don't forget to hit that subscribe button! This also keeps us going and creating more useful content for free!

ACCOMMODATION OWNERS AND MANAGERS FREE RESOURCES!

📧Join the mailing list for freebies and critical industry updates: https://news.theaccommodationshow.com/

🌍The Accommodation Owners and Managers Facebook Group: https://bit.ly/AMoFacebookCommunity

🗨 Connect with Bart Sobies for more industry insight: https://www.ibooked.online/bart/

🎙 Subscribe to the podcast to listen later: https://www.theaccommodationshow.com

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Disclaimer: The content shared on this YouTube channel, Podcast, or associated posts reflects personal opinions and insights. This content is not intended as legal, financial, or investment advice. Always consult with licensed professionals before making decisions. The hosts and guests disclaim liability for any consequences of using this content. Actions taken should be based on your personal due diligence.

Affiliate Disclaimer:

This blog, podcast & youtube channel; will occasionally contain affiliate links, which means I receive a small commission on a purchase without additional cost to you, if you buy something through my links.

This show aims to educate viewers and share everything I know about improving your accommodation, STR and AirBNB business. I believe in the products and services we link to and that you may benefit from them.

If you do purchase through my affiliate links; I want to thank you for your support.