What if the bravest thing you ever do… is stop pretending you're fine?

Meet Iona Holloway: bestselling author of Ghosts, magnetic keynote speaker, ex-Google high-achiever turned imperfection activist—and today’s guest on Fearless and Flawed. She’s not here to sugar-coat the struggle or sell you a “just be confident” script. Iona cracked herself open to stop shrinking. Now? She teaches others how to become the bravest version of themselves—not when they feel ready, but while they're still trembling.

From Scottish hockey fields to the pressure-cooker of corporate America, Iona’s story isn’t one of overnight transformation. It’s one of raw reclamation, guided by a life philosophy she calls the 5 & 95 Rule: Live a life that 5-year-old you would be delighted by, and 95-year-old you would be damn proud of.

You’ll hear us get bold and beautifully unfiltered about:

✨ High-functioning pain and the invisible weight of “being fine”

✨ Why perfection is an open-air prison (and how to get out)

✨ Her 5-step Brave Methodology for untangling self-doubt

✨ The pressure-cooker of motherhood meets entrepreneurship

✨ Speaking your truth when your voice is shaking

✨ What we owe our 5-year-old selves and 95-year-old future

And here’s the sass-kick in the soul: you don’t have to burn it all down to build something braver. You just have to stop abandoning yourself.

Loved this episode? Fire it off to a woman in your life who needs to be reminded she’s not broken, she’s awakening. Oh, and if you haven’t already, hit that shiny ‘Subscribe’ button. We’ve got more truth bombs coming right at ya.

Come for the fire. Stay for the freedom.