In the second episode of "2 Steps Back," we’re diving deep into the world of trade shows—a crucial yet often challenging environment for business owners. I’m Dave Christie, your host and founder of Cheshire Business Coaching, and today we're focusing on how to not only survive but thrive when you have a stand at a trade show.

Trade shows offer an incredible opportunity to showcase your business, connect with potential clients, and expand your brand's reach. But how do you make sure your booth stands out in a crowded exhibition hall? In this episode, we’ll explore the top strategies to attract visitors, engage effectively, and convert those interactions into lasting business relationships.

Whether you’re a trade show novice or a seasoned exhibitor, this episode is packed with practical tips to help you adapt and excel in these high-stakes environments. From designing an eye-catching stand to mastering the art of the follow-up, we cover everything you need to know to make your next trade show a resounding success.

Tune in and learn how to turn your trade show presence into a powerful tool for growth!

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