If there were a way to consistently land high-paying speaking gigs without spinning your wheels, sending out endless pitches, or begging event planners to give you a shot—would you want to know how to make that happen?

In this episode, Lord Al Jensen, a professional speaker with over 7,500 stage presentations and 200+ gigs in the past year, reveals the #1 mistake keeping speakers stuck, speaking for free, or worse—being completely ignored.

🔹 Introduction

0:12 – The secret to consistently landing paid speaking gigs—and the critical mistake that’s stopping most speakers.

0:54 – Who is Lord Al Jensen? 7,500+ stage presentations, 200+ paid gigs last year.

1:20 – Why this matters: No matter how powerful your message is, if you’re making this mistake, you’re leaving thousands of dollars on the table.

🔹 The #1 Mistake Keeping Speakers Stuck

2:11 – Harsh truth: Event organizers aren’t in the business of giving speakers opportunities—they’re in the business of creating successful events.

2:47 – The biggest mistake: Focusing on yourself instead of what the event organizer actually needs.

3:42 – What event planners really care about: They don’t look for speakers—they look for solutions.

🔹 How to Fix This & Get Paid Gigs

3:53 – Step 1: Research Before You Reach Out

• Who is their audience?
• What’s their biggest challenge?
• How does your expertise align with their event theme?

4:08 – How customizing your pitch sets you apart from 90% of speakers.

4:56 – Step 2: Position Yourself as a Solution, Not Just a Speaker

• Don’t say, “I’d love to speak at your event.”
• Instead, say, “My talk will help your attendees solve [specific problem] and walk away with [specific result].”

5:40 – Step 3: Build a Simple, Clear Speaker Brand

• Have a dedicated speaker page (not just a general website).
• Create a benefit-driven speaker one-sheet.
• Include a 2-3 minute speaker highlight reel.

🔹 Real-World Example: How One Speaker Landed Paid Gigs Fast

6:25 – A speaker with a great story wasn’t getting booked. Why? His pitch was all about himself.

6:49 – The shift: Rewriting his pitch to focus on audience transformation.

7:31 – The result? Paid gigs started rolling in.

🔥 Action Step: Rewrite your speaker pitch today. Identify:
✅ Your core speaking topic
✅ The biggest problem it solves
✅ A one-paragraph pitch that connects your expertise to the event’s needs

🔹 Advanced Strategies: Beyond Just a Great Pitch

8:18 – The 3D Speaker Positioning Formula to become an in-demand, high-paid speaker.

🔹 D #1: Demand – Create a Speaker Brand People WANT to Book

• Move from “I hope someone books me” to “Event planners seek me out.”
• Nail down your high-value topic, proof of audience impact, and professional presence.

9:24 – Case study: A speaker who rebranded from “motivational speaker” to “business growth expert” and tripled his inquiries.

🔹 D #2: Differentiation – Stand Out from the Speaker Crowd
9:37 – Three ways to stand out:

1. Own a niche instead of being a generalist.
2. Become a content creator on LinkedIn, YouTube, or a blog.
3. Develop a signature talk that is a structured, repeatable product.

🔹 D #3: Deliverability – Make It Eas

🚀 Your message matters. Keep speaking, keep inspiring, and I’ll see you in the next episode!

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