In this episode, your hosts Tess and Tom dive deep into why 2025 is set to be a game-changer for local SEO. The discussion starts with the rising trends of mobile and voice searches, and how they are reshaping the landscape. The episode highlights the crucial role of optimizing Google Business Profiles with precise information and captivating content to stay relevant.

Yes, for online shops and e-commerce.

The conversation shifts to the importance of hyper-local content and establishing a robust SEO foundation to maximize the effectiveness of geo-targeted ads. Additionally, the host explores the cost-efficiency of local SEO and how it can significantly boost revenue through positive online reviews.

The episode wraps up with a compelling call to action for small businesses to make local SEO a top priority, ensuring enhanced visibility and growth in the upcoming year. This insightful discussion offers practical advice and underscores the pivotal changes on the horizon for local SEO.

Building Effective Sales Funnels: A Step-by-Step Guide. In this episode, Tess and Tom, your marketing AI coaches take you through:

• How to create personalized customer journeys that drive conversions and revenue growth.
• The key components of a successful sales funnel, including landing pages, email marketing, and lead magnets.
• Expert insights on how to build and optimize effect funnels for your ecommerce business.

Explore the top ecommerce advertising platforms, including Google Ads, Pinterest Ads, TikTok Ads, and Meta Shops Ads. Learn how to select the best platforms for your business goals, target audience, and budget.

• Discover the strengths and weaknesses of top ecommerce advertising platforms.
• Targeting capabilities, visual appeal, and data-driven optimization features.
• Learn how to choose the best platforms for your ecommerce business and maximize your advertising ROI.

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Learn how to set your ecommerce ad campaigns up for success by establishing baseline data. Join Tess and Tom as they explore the importance of tracking key metrics and making data-driven decisions.

• Discover the crucial role baseline data plays in optimizing ecommerce ad campaigns.
• Tess and Tom share expert insights on how to gather and leverage baseline data for maximum ROI.
• Get the inside scoop on ecommerce advertising best practices, starting with the fundamentals of baseline data.