『Tenacity with Sonia C.』のカバーアート

Tenacity with Sonia C.

Tenacity with Sonia C.

著者: Sonia Couto
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このコンテンツについて

Where resilience meets the real stories of successful entrepreneurs and startup founders.

Hosted by Sonia Couto, a 2x tech founder, startup mentor, and breast cancer survivor.

Tenacity with Sonia C. dives into the mindset, leadership, and grit needed to build, scale, and exit thriving businesses.

In each episode, you’ll hear from accomplished founders who’ve built multi-million dollar companies and come back stronger from failures, pivots, and setbacks. These are raw, honest conversations filled with behind-the-scenes lessons from startup exits, failure and comebacks, real talk on funding, scaling, and founder mental health, expert insights on building legacy, leading teams, and staying resilient, and tactical strategies for growing a business and evolving as a leader.

If you’re a builder, not just a dreamer, this podcast is your go-to for growth, inspiration, and real-world advice.

Tune in. Level up. Stay tenacious.

All rights reserved.
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 個人的成功 心理学 心理学・心の健康 経済学 自己啓発 衛生・健康的な生活
エピソード
  • How to Use AI Ethically in Content Creation with Jon Gillham, Founder of Originality.AI
    2025/06/26

    In this episode of Tenacity with Sonia C, I sit down with Jon Gillham, founder of Originality.AI and a seasoned entrepreneur who’s been ahead of the curve in content marketing and AI detection. Jon shares the “aha” moment that led to building a leading AI content and plagiarism detection tool, just three days before ChatGPT’s launch, and how he’s navigating the explosion of generative AI.

    We discuss AI ethics, Google penalties for AI-generated content, how to build trustworthy SEO strategies using AI, and why human-in-the-loop content still matters. Jon also discusses his decision to bootstrap, lessons from his first startup exit, and the power of building a red team/blue team culture to stay ahead in a fast-moving space.

    Whether you’re a founder using AI to scale content, a marketer worried about false positives, or a startup trying to grow without VC pressure, this episode is practical wisdom.

    🎧 Tune in to learn:

    • Why is not all AI content spam, but all spam is now AI
    • What sets high-performing teams apart in AI development
    • How to use AI tools responsibly without hurting your SEO
    • Why bootstrapping might be your startup’s best path forward


    This Episode is brought to you by: https://www.konverge.com





    Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

    Advertising Inquiries: https://redcircle.com/brands
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    36 分
  • Build Authority with Podcasting: Secrets from Dennis Meador
    2025/06/16

    Podcasting isn’t just a trend; it’s a strategic tool for building absolute authority and influence. In this episode of Tenacity with Sonia C., I sit down with Dennis Meador, founder of the Legal Podcast Network, to unpack how service-based professionals can leverage podcasting to boost credibility and grow their personal brand.

    From launching side hustles as a teenager to leading a podcast production company that supports over 100 law firms, Dennis shares the mindset and strategies that helped him scale—and how you can apply them too. We dive into the difference between thought leadership and proper authority, why most shows don’t last, and the role of consistency in content success.

    Whether you’re launching your first episode or looking to refine your show, this conversation is packed with practical advice.

    In This Episode:

    • Why podcasting works for personal branding
    • The pitfalls that cause most podcasts to fail
    • How to position yourself as a trusted authority
    • What service professionals must know about content longevity

    Sponsored by Konverge

    A Canadian leader in custom software development for over 31 years. Learn more at konverge.com

    If you’re building your brand or launching your podcast, subscribe and share this episode with someone ready to amplify their voice.



    Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

    Advertising Inquiries: https://redcircle.com/brands
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    39 分
  • Build a Culture People Stay For: Insights from Francie Jain
    2025/06/04

    What if retaining your best people wasn’t about perks or pay, but about purpose and leadership?

    In this episode of Tenacity with Sonia C., I’m joined by Francie Jain, Founder and CEO of Terawatt Group Coaching, to explore how leaders can build cultures where people don’t just stay, they grow. With over a decade of leadership strategy and coaching, Francie breaks down the root causes of employee turnover and how expert-led group coaching is reshaping how companies support and engage their teams.

    We discuss why traditional retention strategies fall flat, what high-performing cultures have in common, and how leaders can create workplaces that inspire loyalty, growth, and genuine connection.

    In This Episode:

    • Why employees actually leave
    • The ROI of leadership coaching
    • How to build a culture of growth and trust
    • The role of group coaching in retention


    Sponsored by Konverge

    A trusted Canadian leader in custom software development for over 31 years. Visit konverge.com

    If you’re leading a team or building a company, this episode will shift how you think about culture. Please share it with a founder or manager who is ready to lead with intention.



    Support this podcast at — https://redcircle.com/tenacity-with-sonia-c/donations

    Advertising Inquiries: https://redcircle.com/brands
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    44 分

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