Today’s online customers expect seamless, intuitive digital experiences. But how well do you really understand what they need—or where they’re experiencing friction? In this episode, I sit down with Scott Voigt, CEO of FullStory, to unpack how behavioral data is redefining what’s possible for businesses aiming to understand customer interactions beyond basic click tracking.

Scott explains how companies can capture a more complete view of user behavior by listening to signals like "rage clicks" and "dead clicks," allowing them to spot issues, eliminate friction, and personalize interactions in real time.We dive into how these insights help businesses move past assumptions, using real data to improve engagement, conversions, and overall satisfaction.

Scott also discusses the role of AI in interpreting these complex data patterns and explains why behavioral data is crucial for building digital experiences that are not only effective but also privacy-conscious.

Scott brings clarity to a complex, challenging area of business and offers actionable insights for any tech leader interested in transforming their digital experience strategy. This episode is essential for anyone looking to harness the power of behavioral data to create websites that do more than track clicks—they actually connect with users.

Links

• FullStory - https://www.fullstory.com/
• FullStory Blog - https://www.fullstory.com/blog/
• Follow Scott Voigt - https://www.linkedin.com/in/scottmvoigt/

According to recent ESG research, a whopping 84% of organizations are rethinking how they deploy applications as AI enters the picture. It's becoming clear that for AI to deliver real value, it needs quality data behind it. This is pushing IT leaders to take a fresh look at how they approach infrastructure.

Join me as I sit down with Scott Sinclair, Practice Director at Enterprise Strategy Group, to dive into ESG's latest findings on how organizations are reshaping their infrastructure for AI. We unpack some fascinating trends, including:

• Why companies are starting to question if "cloud-first" makes sense for AI
• The real costs of moving data around for AI (spoiler: it's more complex than you think)
• An unexpected plot twist: highly regulated industries are actually leading the AI charge
• Smart ways to start small but build for growth
• Why your data strategy could make or break your AI success
• Getting the right mix of cloud and on-prem for AI workloads
• Real-world tips for building AI infrastructure that won't break the bank

Scott brings hard data and real-world examples to cut through the hype around AI infrastructure. Whether you're just dipping your toes into AI or scaling up existing projects, you'll walk away with practical insights you can actually use.

In this special summer edition of Tech Beyond the Hype, we explore the crucial mindset shift required for reaching the boardroom. The clip is an exclusive unreleased segment from our interview with CEO of Athena Alliance, Coco Brown, who delves into the transformative thinking needed to navigate the jump from mid-senior level management to board-level positions.

Coco challenges conventional career progression strategies, introducing listeners to a new perspective that goes beyond linear advancement and job titles. She emphasizes the importance of becoming a "business asset" and developing a holistic understanding of organizational operations.

In the clip, we unpack:

• The diverse landscape of corporate boards and why understanding it is crucial
• How to shift gears from a siloed career approach to a cross-functional, value-driven mindset
• The parallels between choosing a board position and selecting higher education
• Strategies for gaining the broad business acumen necessary for board service

Whether you're a seasoned executive contemplating your next move or a professional earlier in your career, this episode offers invaluable insights that could reshape your career trajectory. Tune in to discover how adopting a strategic, cross-functional perspective can elevate your professional journey and prepare you for board roles.