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Summary

In this episode of The Sipping Point, host Laurie Forster speaks with Anna Axster & Wendelin von Schroder, the founders of Lodestar Whiskey. They discuss their journey from the music industry to creating a whiskey brand that aims to be more inclusive and approachable for all drinkers. The conversation covers their unique approach to crafting whiskey, the importance of community, and their plans for the future of Lodestar Whiskey. They also share insights on enjoying whiskey, whether neat or in cocktails, and the significance of building a brand that resonates with a diverse audience.

Takeaways

• Lodestar Whiskey was founded to make whiskey more inclusive.
• The pandemic inspired the creation of new businesses like Lodestar.
• Crafting whiskey involves blending different styles for a unique flavor.
• Community and joy are central to the Lodestar brand.
• Whiskey can be enjoyed in various ways, including cocktails.
• The founders emphasize that there's no wrong way to enjoy whiskey.
• Building a strong foundation in one area is key before expanding.
• Good communication is essential in business partnerships.
• The founders have a long history of working together, making collaboration easier.
• Lodestar Whiskey aims to expand its reach beyond Southern California.

More Info and to Order Lodestar Whiskey: https://www.lodestarwhiskey.com/

Recipe for Expresso Tonic: https://www.lodestarwhiskey.com/#recipes

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