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About the Guest(s):

Carly Euler is the Marketing Director at Memory Fox, a cutting-edge tech platform designed to assist nonprofits in gathering, organizing, and sharing impact stories. With significant experience in nonprofit work, Carly brings a profound understanding of authentic and ethical storytelling, aiming to revolutionize how nonprofits collect and disseminate narratives to bolster their missions and fundraising efforts.

Episode Summary:

In this spicey episode of Talking Shizzle, our host Taylor Wilson chats with Carly Euler from Memory Fox about the importance of ethical storytelling in nonprofit marketing. As they dive into what it means to collect and share stories ethically, they explore how nonprofits can balance authenticity with sensitivity to strengthen their branding and fundraising efforts. The discussion also touches on how Memory Fox is setting itself apart by embedding ethical storytelling principles into its platform, ultimately enhancing how stories are told and shared.

The episode provides a large amount of insights and practical strategies that nonprofits can adopt to ensure they engage in ethical storytelling. Carly explains the importance of obtaining informed consent, managing how stories are updated, and retaining transparency with storytellers. This conversation uncovers the potential benefits ethical storytelling can offer, including stronger community relations and more effective fundraising. Throughout, listeners are encouraged to consider how shifting towards ethical practices not only aligns with moral imperatives but can also lead to tangible benefits for nonprofits and their missions.

Key Takeaways:

• Ethical storytelling involves collecting and sharing stories without exploiting the people involved, focusing instead on authenticity and consent.
• Carly Euler explains that nonprofits can still raise significant funds using ethical storytelling practices, countering misconceptions that emotional distress-driven narratives are necessary for successful fundraising.
• Implementing processes such as informed consent and periodic follow-ups can enhance transparency and trust between storytellers and nonprofits.
• An ethical storytelling standards guide can unify team practices and ensure that all stories are handled consistently, fostering long-term trust and engagement.
• Memory Fox differentiates itself in the nonprofit space by integrating ethical storytelling into its platform, aiding organizations in aligning their marketing practices with ethical standards.

Resources:

• Memory Fox Website
• Carly Euler on LinkedIn

Explore this compelling episode in full to gain a comprehensive understanding of ethical storytelling and its impact on nonprofit sector marketing strategies. Stay tuned for more insightful discussions from the Talking Shizzle podcast, where innovation meets mindful business growth.

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About the Guest(s):

Grady Teske is the founder of Rising Tides and a seasoned fractional CMO with a solid seven-year track record in the tech industry. He specializes in building and scaling marketing systems and processes, focusing on sales, distribution, and leveraging AI for business growth. Before Rising Tides, Grady spent years establishing North American subsidiaries for multinational corporations, where he honed his skills in creating new business units within existing companies. Grady is deeply passionate about utilizing technology to maximize human interaction in business.

Episode Summary:

In this awesome episode of Talking Shizzle, Taylor Wilson welcomes Grady Teske, founder of Rising Tides, to explore the intricate balance between human interaction and AI in modern marketing and sales systems. Taylor and Grady discuss how businesses can effectively integrate AI to optimize their processes while maintaining the human touch essential for customer relationships. They delve into strategies for building systems that not only increase efficiency but also foster genuine connections with customers.

This episode is packed with insights on harnessing AI tools, creating customer-centric systems, and ensuring that technology serves to enhance—not replace—the human element in business interactions. Grady shares his perspective on how businesses can maximize humanity by focusing on listening, analyzing, and iterating systems. He emphasizes the importance of understanding customer needs through conversation and content that resonates on a personal level. Both experts contemplate the future of AI-driven marketing and what it means to stay authentic in an increasingly digital world.

Key Takeaways:

• The balance between AI and human interaction is critical; businesses should aim to maximize humanity in their systems.
• Effective systems for marketing and sales should prioritize conversation and customer alignment.
• AI can enhance processes by offering insights and structure, but human creativity remains irreplaceable.
• Overcomplicating systems can be a barrier; keeping systems simple and iterative is more effective.
• Building customer-centric systems requires a thoughtful approach to listening and customizing experiences.

Resources:

• Grady Teske on LinkedIn
• Rising Tides Website
• Weekly Invoice Newsletter

For a deeper understanding of integrating AI in your business strategy and building systems that not only perform well but also keep customer engagement high, listen to the full episode. Stay tuned for more enlightening discussions on Talking Shizzle, where the journey to business growth and systems optimization continues. Don't miss a beat; make sure to subscribe!

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About the Guest(s):

Kathy Kempff is the founder of Nuclavis, a company that specializes in creating mobile fundraising solutions for nonprofits. With over 25 years of experience in the nonprofit sector, Kathy has developed a keen understanding of the needs of these organizations. Her focus is on delivering custom app solutions that enhance donor engagement and community building. Kathy is known for her innovative approach to product development, taking insights from her deep industry knowledge and utilizing data to refine and improve her offerings.

Episode Summary:

In this episode of Talking Shizzle, host Taylor Wilson sits down with Kathy Kempff, the visionary founder of Nuclavis. They explore the journey of building and launching a mobile fundraising platform in the nonprofit sector.Packed with plenty of insights, particularly for entrepreneurs and leaders looking to take a product to market efficiently and effectively. Kathy shares her experiences and the strategies she used to build a successful company in a niche market, highlighting the significance of listening to customer needs and leveraging partnerships.

Kathy speaks about her process of taking Nuclavis from concept to a thriving business within two years. She underscores the importance of balancing data with instinct in product development and talks about the pivotal role partnerships played in scaling her business. Listeners gain valuable knowledge on how to navigate product launches, refine ideas based on user feedback, and maintain brand consistency across various touchpoints. Kathy's pragmatic advice serves as a guide for startups aiming to carve out a niche in competitive industries.

Key Takeaways:

• The strategic importance of forming partnerships and how they can significantly contribute to business growth and client retention.
• The role of data and instinct in product development and how to effectively balance both to refine and enhance offerings.
• Leveraging customer feedback and market demands to shape and innovate your product features for better market fit.
• How to identify market gaps through active listening and aligning product development with customer needs.
• Bootstrapping tips for technology startups that emphasize mindful resource allocation and intentional business growth.

Resources:

• Nuclavis Website
• Contact Nuclavis at info@nuclavis.com for more information on their mobile fundraising solutions.

The episode is packed with actionable insights and inspiring anecdotes that promise to guide listeners in navigating product development and market entry with confidence. Don’t miss this chance to learn from Kathy Kempff’s journey and subscribe for more episodes filled with innovative business growth strategies.

Reach out to us at Creative Shizzle🦉- We'd love to hear from you:

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Email: hello@creativeshizzle.com