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Taking control of advertising revenues with proprietary ad tech

Taking control of advertising revenues with proprietary ad tech

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 Tune in to this conversation between Richard Reeves, Managing Director of the AOP and Danny Spears, Chief Operating Officer at The Ozone Project as they discuss what Danny has learned in the process of building publisher-centric technology, and how this is delivering advantages in the advertising marketplace. Where does PubTech fit into the mix for publishers, and what advice does Danny have for publishers wanting to reset their programmatic strategy?

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